Near the end of his demo, Wix's CEO asked his co-host to ring a website. An AI answered the call and booked her a consultation for the following Wednesday at 10am.
The Studio Two editor, open on one of our test sites.
That was the moment from the Wix Studio Two launch event that stayed with me. The new editor looks good. But Avishai Abrahami spent more of his time on a bigger idea: agencies are going to end up building how a whole business runs, with the website as one part of it.
Wix showed Studio Two live for the first time on 10 November 2026, eight days after announcing it. This post covers what was shown, what I think matters for agencies and business owners, and what I'd check before moving anything.
TL;DR
Wix demoed Studio Two live on 10 November 2026. It's rolling out to Wix Partners first, then to everyone over the coming weeks.
The CEO's demo started outside Wix. He turned an old website into React with Claude, brought it into Studio Two and edited it there.
A site can start by generating it with Aria 2.0 or importing it from a tool such as Claude or Figma. Opening a Wix Harmony site in Studio Two was demoed too, and Wix lists it as coming soon.
Wix Symphony was part of the demo. It added landing pages, then answered a phone call and made a booking.
Existing Wix Studio sites stay supported. Nothing shown at the event means your site has to move.
What is Wix Studio Two?
Wix Studio Two is Wix's new editor for agencies and freelancers. It puts AI generation, hands-on visual design and standard React code in one place. Wix announced Studio Two on 2 November 2026 and showed it live eight days later.
The AI part is Aria 2.0, the new version of Wix's agent. The open part is new for Wix. A site can be built outside Wix, brought in, edited visually and taken out again as code.
If you want the basics first, start with our guide, Wix Studio 2: what it is and should you move?
What Wix's CEO said about agencies and AI
Avishai Abrahami said there will always be room for agencies, and that the work will change. His reasoning was about how much of a business runs on software.
Today, by his estimate, 10 to 20% of a typical business can be managed through computers, and the website is a big part of that. In three to five years he expects that to be 80 or 90%. If that's right, the agency's job grows from building the site to building the whole operation around it.
He was open that this means change for us. His advice to partners was direct: "You will have to change, and we'll be there to support you."
I agree with the direction. We wrote about the same shift in how AI is changing web design agencies. The useful question for a client has moved from "what should the site look like?" to "what should the site do for the business every day?"
Wix's CEO spent more time on where agencies are heading than on the editor itself.
What the CEO built in his demo
Abrahami rebuilt an old architect's website into a modern one, and most of the route ran through tools outside the editor. These are the steps he showed:
Old site into React. He gave the old site's files to Claude and asked it to convert them to React. The result opened in Studio Two as an editable site.
Site-wide changes with Aria. He asked Aria to change variables and fonts, and the whole site updated. The same changes can be made by hand from the menus.
A designed component from Brik. He built a complex visual component in Brik, a Wix design tool, and dropped it into the site.
Motion from a prompt. He used Ani-Mate, the new motion tool, to build a horizontal scroll effect by describing it. Wix's help article on Ani-Mate explains how it works on a section.
A custom component from outside. He asked Claude for a 3D component to present architecture projects, then imported it. Inside Studio Two it had its own settings panel, like a native Wix element.
Symphony for the business side. He asked Wix Symphony for a marketing analysis and new landing pages. Then he connected it to the contact page and the booking system, which is where the phone call came in.
Ani-Mate in Studio Two. You describe the effect, or start from a motion reference.
He said the build took him one to two hours, against a few days before Studio Two. That's his number from a prepared demo, so I'd treat it as a best case.
The demo started in Claude, not in Wix. That was Wix's choice, on Wix's stage. He also said it doesn't have to be Claude. Any tool that produces the right kind of React will do.
If Symphony is new to you, we covered it in Wix Symphony: what it actually does and what it doesn't.
Three ways to start a Studio Two site
Gali Erez, who leads Studio Two at Wix, showed three ways a project can start.
Generate it with Aria 2.0
You describe the site and add what you already have: product images, brand colours, a brand book, or a link to a site you like. Plan mode then asks questions about the business, the audience and the pages, and builds a brief from your answers. Aria 2.0 generated three homepage directions from that brief. The one she picked came with every page built, plus stores and bookings.
Aria inside the Studio Two editor, with its quick prompts.
Skills are the part agencies should look at. A skill saves your instructions once, so Aria follows your standards on every project without you repeating them.
Import it from another tool
Erez opened Claude, connected it to the Wix MCP and asked it to build a site from a folder of client notes and assets. Claude built the site section by section, checked its own work against the references and imported it into Studio Two. When client feedback came in, she asked Claude to add a sustainability page, and it appeared in the menu.
The same route works from Figma, and in the other direction. You can export the site to work in your own code tools, or to host it on an enterprise client's own infrastructure. We went through that in Studio Two React export: what it means for your website. If the Wix MCP is new to you, this post explains what the Wix MCP means for modern websites.
Open a Wix Harmony site
Harmony is Wix's AI builder for people making their own site. Studio Two shares its foundations, and Erez showed a Harmony site being opened in Studio Two from the site actions menu. The original Harmony site stays live until you publish the Studio Two version.
This one isn't switched on yet. Wix's Help Center lists creating a Studio Two version of a Harmony site as coming soon.
When it arrives, it matters for any business that started on its own and has outgrown what it built. We compared the two in Wix Harmony vs Wix Studio.
What's new in the Studio Two editor
The Studio Two editor is cleaner than Wix Studio. Nir Sadeh, Wix's Head of Product, said the tools you know are still there. He and product lead Jonathan Tsodikovitch ran the tour, and these were the changes that stood out:
Site styles go further. One panel manages colours and text styles, and now buttons, lines and containers too. Change a style once and it updates across the site.
AI sits on the element. Select some text and shorten it in a click. Select an image and swap its background.
Business features open up. A product page or a bookings list can be redesigned like any other part of the page and stay connected to its data. One example showed a "selling fast" banner that only appears on products that are on sale.
The code is visible. A browser-based version of Visual Studio Code is built in. When Aria creates a custom component, its code is there to read and edit.
Mobile is automatic first. Each section adapts for phones by default. You can add breakpoints, or switch the automatic layout off for a section or the whole site.
The Site Styles panel: colours, fonts and text styles in one place.
That's the short version. Our Wix Studio 2 features guide goes through the full list.
The same page on the mobile breakpoint, laid out automatically.
What it means for our agency
The workflow Wix showed is close to how we already work. We use the Wix MCP in our own projects, and in October we rebuilt our own website on Wix Headless with Claude writing most of the code.
That rebuild had a cost. Once the pages were code, layout changes became a developer job. Studio Two is aimed at that gap. Code can come in from anywhere, and the result is still something a designer can drag, resize and restyle.
The Code tab: a browser version of Visual Studio Code inside the editor.
Three things from the event matter most to me as an agency owner:
Our process can be saved. Skills mean the way we set up pages, write alt text or name styles can be written once and applied on every build.
Handover got a mention from the CEO. He listed it as a reason to build on Wix: a client can update their site without breaking it. Anyone who has handed over a custom-coded site knows why that matters.
Harmony will be a way in. Once that route is live, a business owner who started on Harmony can ask an agency to pick the site up where they left it.
What it means if you already have a Wix site
Nothing shown at the event means an existing Wix Studio site has to move. Wix says existing Wix Studio sites remain supported, and partners can keep building in both editors during the rollout.
If your site works and brings in enquiries, carry on. If you're planning a new site or a redesign in the next few months, it's worth asking which editor fits. We've written how to prepare your Wix site for Studio 2 for when that time comes.
Nothing shown at the event means an existing Wix Studio site has to move.
What I'd check before moving
A launch event shows the best version of a product. Before moving client work, I'd check four things.
What's live and what's still coming. The Studio Two product page marks some features as beta or coming soon. During the event, the team said the space around the canvas for trying design ideas is coming later. Check the page on the day you decide.
Whether you have access. Studio Two is rolling out to Wix Partners first, then to all users. The host said the rollout will take place over the coming weeks.
What Aria gets wrong. Every example in the demo worked first time. Real projects won't. We check everything AI builds before a client sees it, and that doesn't change with a better model.
What your current site depends on. Custom code, apps and integrations all need checking against the new editor first. Our Studio 2 guide covers what Studio Two can't do yet.
If you'd like a second opinion on which editor suits your next project, book a free call and we'll talk it through.
Frequently asked questions
When did Wix launch Studio Two?
Wix announced Studio Two on 2 November 2026 and showed it live in a public event on 10 November 2026. It's rolling out to Wix Partners first, with a gradual rollout to all users after that.
Where can I watch the Studio Two launch event?
The recording is on Wix Studio's YouTube channel, titled "A first look at Studio Two with Wix's CEO, Avishai Abrahami". The CEO's conversation and demo come first, followed by the product team's walkthrough of the editor.
Can I use Claude or Figma with Wix Studio Two?
Yes. In the event, Wix connected Claude to the Wix MCP and had it build and import a full site. The team also said a static Figma design can be brought in through Figma's MCP. Wix's press release says projects can be exported as standard React for Claude, Codex, Cursor or any code editor.
Can a Wix Harmony site be opened in Studio Two?
Not yet. Wix demoed it at the launch event, and its Help Center lists the feature as coming soon. In the demo, you create a Studio Two version from the Harmony site's actions menu, and the Harmony site stays live until you publish the new version.
Do I have to move my Wix Studio site to Studio Two?
No. Wix says existing Wix Studio sites remain supported, and partners can keep creating sites in both editors during the rollout. Move when there's a reason to, such as a redesign or a feature you need.
