Skip to content

Website builder comparison: Wix, Webflow and Framer

Wix, Webflow or Framer?

Put Wix Studio, Wix Studio 2, Wix Harmony, the Wix Editor, Wix Headless, Webflow and Framer side by side. Pick up to four, swap any of them, and every row lines up: prices, CMS limits, shops, bookings, logins, code and SEO.

We're a Wix Partner agency, so we've been straight about where Webflow and Framer do better. Every fact comes from the platform's own pages, checked on 5 November 2026.

Start comparing Book a free call

In the table

  • Wix Studio
  • Wix Studio 2
  • Wix Harmony
  • Wix Editor
  • Wix Headless
  • Webflow
  • Framer

Compare

Pick up to four

Every row lines up, so the differences jump out.

Start from what you need

Platforms in the table 3 of 4

  • Built in
  • Partly, or with limits
  • Not built in
  • Still to check

Wix Studio 2

Studio Two · new

New business sites, built with Aria and React

From£9a month, yearly billing, + VAT
Wix Studio 2 sites

Webflow

Visual builder for CSS teams

Design-led marketing sites, built by people who know CSS

From$15a month, yearly billing, US dollars only
Studio 2 vs Webflow · Out 17 November

Framer

Design tool that publishes

Motion-led marketing sites, often for startups

From£8a month, yearly billing, + VAT
Studio 2 vs Framer · Out 24 November

At a glance

What it is

Wix Studio 2. Wix's new professional editor, launched on 2 November 2026 to Wix Partners first
Webflow. A visual builder that works closely with HTML and CSS
Framer. A design tool that builds and hosts websites

Made for

Wix Studio 2. Agencies, designers and developers
Webflow. Teams that think in CSS and want class-based control
Framer. Designers who already work in Framer

Who changes the layout

Wix Studio 2. A designer, in the editor, with help from Aria
Webflow. A designer who knows CSS
Framer. A designer, in Framer

Price

Site plan a month, yearly billing

Wix Studio 2. From£9Light £9, Core £16, Business £25, Business Elite £119
Webflow. From$15Basic $15 (no CMS), Premium $25, Ecommerce Standard $29. US dollars only
Framer. From£8Basic £8 (30 pages), Pro £23 (150 pages)

Take payments

Wix Studio 2. Built in.Yes, from Core (£16)
Webflow. Partly.Only on Ecommerce plans. Standard adds a 2% fee on top of Stripe or PayPal fees
Framer. Not built in.Not built in. Shopify or Stripe through plugins

Editors and seats

Wix Studio 2. Built in.2, 5, 10 or 100 collaborators, by plan, in a Studio workspace with roles
Webflow. Partly.Workspace $16 to $49 a month, plus $39 a full seat or $15 a limited one
Framer. Partly.Owner only. Each extra editor £15 a month, content-only £8

Built by us

Wix Studio 2. Built in.Sites from £3,125 + VAT
Webflow. We don't build on Webflow
Framer. We don't build on Framer

Every Wix editor uses the same Wix plans. Wix and Framer prices are before VAT. Webflow only shows US dollars, before tax. For what a finished site costs, use our website cost calculator or describe your project in the brief builder.

Design and motion

Design

Wix Studio 2. Movable canvas, 2 site-wide breakpoints, and Auto Mobile lays out phones for you
Webflow. Class-based styling, 4 fixed breakpoints plus optional larger ones
Framer. Freeform canvas with components and variables

Animation

Wix Studio 2. Partly.Motion presets, plus Ani-Mate for section effects (still rolling out)
Webflow. Built in.GSAP interactions with ScrollTrigger and SplitText, free on every plan
Framer. Built in.Built-in motion, 3D transforms and shaders

AI

AI assistant

Wix Studio 2. Built in.Aria 2.0: Plan Mode, three homepage directions, Skills, code and data connections
Webflow. Built in.AI site builder, AI Assistant and code generation. 200 to 400 AI credits a month on Workspace plans
Framer. Built in.Framer Agent on the canvas, paid in AI credits: 1,000 a month on Basic, 3,000 on Pro

Content

CMS

Wix Studio 2. Built in.Data sources: a CMS collection, a Wix app or your own code. Item pages replace dynamic pages
Webflow. Partly.20,000 items and 40 collections on Premium. Basic has no CMS
Framer. Partly.2 collections on Basic, 10 on Pro. Extra items cost more, up to 40,000

Languages

Wix Studio 2. Built in.Wix Multilingual app
Webflow. Partly.Localize add-on, from $9 a month
Framer. Partly.Locales add-on with AI translation, up to 20. £15 per language a month

Business features

Online store

Wix Studio 2. Built in.Wix Stores, built in. 50,000 products on paid plans
Webflow. Partly.On Ecommerce plans, with Stripe and PayPal. Automatic tax doesn't cover the UK
Framer. Not built in.Not built in. Shopify or Stripe through plugins

Bookings

Wix Studio 2. Built in.Wix Bookings, with staff, calendars and reminders
Webflow. Not built in.Through integrations such as Calendly
Framer. Not built in.Not built in. Calendly and similar through integrations

Member logins

Wix Studio 2. Built in.Members area and customer accounts built in
Webflow. Not built in.Switched off on 29 January 2026. Webflow suggests Memberstack or Outseta
Framer. Not built in.One shared site password, or third-party plugins

Forms and CRM

Wix Studio 2. Built in.Wix Forms with Wix's CRM and automations
Webflow. Partly.Built-in forms. CRM through integrations such as HubSpot
Framer. Partly.Built-in forms, sent to email, Google Sheets or webhooks

Code and ownership

Custom code

Wix Studio 2. Built in.React and TypeScript in a code workspace, with npm packages
Webflow. Built in.Custom code from Basic, React code components on Premium
Framer. Built in.React code components and overrides

Take the code with you

Wix Studio 2. Partly.React export in Beta. Not for sites with item pages yet
Webflow. Partly.HTML, CSS and JS on paid Workspace plans, without CMS content, store or forms
Framer. Not built in.No HTML export for self-hosting

Code on the server

Wix Studio 2. Partly.Backend code on fixed limits (300 millicores CPU, 400 MB, 60 seconds). No webhooks or scheduled jobs yet
Webflow. Partly.Webflow Cloud hosts Next.js and Astro apps
Framer. Not built in.No server code runs on Framer. Its Server API (open beta) lets your own server update the CMS and publish

SEO and hosting

SEO tools

Wix Studio 2. Built in.The same Wix SEO settings. Wix hasn't published Studio Two SEO guidance yet
Webflow. Built in.Meta patterns, automatic sitemap, robots.txt, 301 redirects and schema
Framer. Partly.Sitemap, robots.txt and meta per page. Redirects on Pro only. Structured data added by hand

Hosting and bandwidth

Wix Studio 2. Wix hosting, included in every plan
Webflow. Partly.AWS with Cloudflare's network. 50 GB on Premium, more at extra cost
Framer. Partly.AWS with CloudFront. 50 GB on Basic, 100 GB on Pro

Switching platform

Moving a site to or from it

Wix Studio 2. Partly.From Wix Studio: a rebuild, with no official route yet. From Harmony: announced, not on every account
Webflow. Partly.A rebuild either way. CMS collections import; Wix blog posts are copied across by hand
Framer. Partly.A rebuild. No HTML export, and CMS content moves with plugins

Read the full comparison

Last checked 5 November 2026. Studio Two is still rolling out, so some features may not be on every account yet. See the sources

Our honest answer

Which should you choose?

It comes down to what the site has to do, and who'll look after it.

  1. You'll build and run a simple site yourself

    Choose: Wix Harmony

    Templates, Aria and drag and drop, with no code to look after. Wix says Harmony sites can move up to Studio Two later, though that isn't on every account yet.

  2. The site sells, takes bookings or has member logins

    Choose: Wix Studio 2 or Wix Studio

    The shop, bookings, members area and CRM are built in and run from one dashboard. On Webflow and Framer, each of those is a plugin or another subscription.

  3. A design-led marketing site, built by a team that knows CSS

    Choose: Webflow

    Class-based styling and GSAP interactions are among the best in any builder. Watch the extra costs: seats, Workspaces and bandwidth over 50 GB on Premium.

  4. A motion-led startup site, built by a designer who works in Framer

    Choose: Framer

    Motion, effects and layout tools designers enjoy. There's no native store or bookings, and extra editors and languages cost more.

  5. Your Wix Studio site works, and it relies on Velo

    Choose: Stay on Wix Studio

    Wix says Studio sites stay supported, and nothing moves on its own. Studio Two has no Velo, routers or scheduled jobs yet.

  6. Custom tools, unusual interactions or strict speed targets

    Choose: Wix Headless

    Wix runs the back office and a developer codes the front end. Our own site runs this way: its homepage scored 99 for mobile performance on 29 October 2026.

How we help

Not sure which fits?

Tell us what the site has to do and who'll run it. We'll say which platform fits, even when it's one we don't build on.

We build on Wix Studio, Wix Studio 2 and Wix Headless. On Studio 2 we check every feature on your account before it goes in a quote, because it's still rolling out.

For a rough price, try our website cost calculator, or describe your project in the brief builder and we'll come back to you.

Website builder questions

Can't see your question? Ask us. We reply within one working day.

  • Which website builder is best for a UK business?

    It depends on what the site has to do. If it sells, takes bookings or has member logins, Wix Studio and Wix Studio 2 have all of that built in. Webflow suits design-led marketing sites built by people who know CSS. Framer suits motion-led sites built by designers. Wix Harmony suits a simple site you run yourself. Put the ones you're weighing side by side in the table above.

  • Is Webflow better than Wix Studio?

    For design-led marketing sites built by people who know CSS, Webflow is excellent. For sites that sell, take bookings or have member logins, Wix Studio 2 does more without add-ons. Webflow switched off its own member logins on 29 January 2026, and its automatic tax doesn't cover the UK. Our Wix Studio 2 vs Webflow post (out 17 November) goes through every difference.

  • Framer or Webflow: which is better?

    They suit different teams. Webflow gives you class-based CSS control, GSAP interactions, a CMS with 20,000 items on Premium and an HTML and CSS export. Framer is quicker for motion-led pages on a freeform canvas, but it has no native store and no HTML export, and each extra editor costs £15 a month on yearly billing, before VAT. Neither has bookings or member logins built in.

  • Is Framer cheaper than Wix Studio?

    The entry prices are close: £8 a month for Framer Basic and £9 for the Wix Light plan, on yearly billing before VAT. Wix Studio, Studio 2, Harmony and the Wix Editor all use the same Wix plans. Framer charges extra for editors, languages and AI credits beyond the monthly allowance, while Wix plans include 2 to 100 collaborators, depending on the plan. For what a finished site costs, try our website cost calculator or the brief builder.

  • What's the difference between Wix Studio and Wix Studio 2?

    Wix Studio 2, which Wix calls Studio Two, is a separate editor, launched on 2 November 2026 to Wix Partners first. It adds Aria 2.0, site-wide breakpoints with Auto Mobile, data sources instead of datasets, and React instead of Velo. Your Wix Studio site stays supported, and nothing moves on its own. Our Wix Studio 2 page has the detail.

  • Can I move my site from one platform to another?

    Yes, but between different platforms it's a rebuild. The design is made again, and content moves by export and import where the platform allows it. Webflow can import CMS collections, but Wix blog posts are copied across by hand. Keep every page address the same or redirect it, so you don't lose rankings. Our website redesign service moves sites to Wix with every old address redirected.

  • Do I need to know how to code?

    Not for Wix Harmony, the Wix Editor, Wix Studio or Wix Studio 2. You design visually and only need code for custom features, and in Studio Two Aria can write that code for you to check. Webflow works best if you know HTML and CSS. On Wix Headless, every layout change is a job for a developer.

  • Where do these facts come from?

    From each platform's own pricing pages, help centre and developer docs, read between 3 and 5 November 2026. Prices were read in a UK browser: Wix and Framer show pounds, and Webflow shows US dollars only. We recheck the table every month while Studio Two rolls out. See the sources.

Sources

Every fact in the table comes from these pages, read between 3 and 5 November 2026. Prices were read in a UK browser. Webflow and Framer pages are on webflow.com and framer.com.

Webflow

Pricing; Simplified plans and updated pricing (2026); User Accounts sunset; Ecommerce tax; Code export; Breakpoints overview; GSAP becomes free; Webflow interactions with GSAP; Migrate your site from Wix to Webflow; AI credits.

Framer

Pricing; AI credits, simpler plans and lower prices (Framer 3.0); How AI credits and agents pricing work; Can I export my website to HTML; Guide to SEO features and tools; Structured data through JSON-LD; Password protection; Server API (open beta).

Ours

Our PageSpeed log for vismarketing.co.uk, 29 October 2026, and our own rebuild on Wix Headless.

Still weighing it up?

Book a free call

Tell us what the site has to do. We'll tell you straight which platform fits.

Or call 01420 612776 or email matt@vismarketing.co.uk