How to Use Wix eCommerce Tools to Boost Seasonal Sales

Maciej Konarzewski
1 day ago
7 min read

Practical Guide on Turning Seasonal Hype into Online Revenue

Seasonal peaks are the lifeblood of many online shops. Black Friday, Christmas, Mother’s Day, back-to-school, Valentine’s and the summer holidays all bring sharp increases in search activity, shopping intent and buyer motivation. These moments are powerful because customers are already in a purchasing mindset; the challenge is to make your brand the one they choose.

One of the simplest ways to set your business up for seasonal success is to use the built-in eCommerce tools available on Wix. The platform is designed to help you optimise your online store without complicated tech, extra plugins or heavy maintenance. Everything lives in one place, from discount systems to automations, pre-orders, stock management and abandoned cart recovery.

When used together, these features create a smooth, conversion-driven customer journey that makes seasonal preparation far less stressful.

This guide walks through the most effective Wix eCommerce tools you can start using now to boost seasonal sales.

Jump to:

1. Why Seasonal Sales Matter for Online Retailers.

2. How to Use Wix eCommerce Tools to Implement the Perfect Seasonal Sales Strategy.

2.1. High-Impact Discount Codes.

2.2. Engaging Coupons.

2.3. Restock Alerts.

2.4. Pre-Order Options.

2.5. Abandoned Cart Automations.

Summary.

FAQs

1. Why Seasonal Sales Matter for Online Retailers.

Seasonality isn’t just about one busy weekend or a single holiday. It represents a broader pattern of consumer behaviour. People shop in cycles, and online retailers that prepare early consistently outperform those that take a last-minute approach.

Customers want fast answers, smooth navigation and deals they trust. Voice search, AI-driven shopping queries and answer engines amplify this trend by prioritising websites that offer clarity, structure and strong intent signals. The more helpful your content and the smoother your checkout experience, the more likely you are to appear in these results.

Seasonal success now depends on how well you align your online store with peak demand moments. Wix’s suite of eCommerce tools is designed specifically for this purpose. With thoughtful planning and clever automation, your store can turn temporary peaks into long-term growth.

2. How to Use Wix eCommerce Tools to Implement the Perfect Seasonal Sales Strategy.

Seasonal promotions often begin with well-planned discounts, but the real power comes from how you frame them. Customers actively search for deals during peak periods, and a strategically presented offer can push even hesitant browsers to complete a purchase.

To achieve that, we can use the psychology of urgency and scarcity. Consumers are more likely to act when they perceive limited availability or a narrow window of opportunity.

As Philip Kotler, one of the world’s leading marketing experts, notes in Marketing Management, scarcity and time-bound incentives increase the perceived value of an offer, prompting faster decision-making and reducing indecision (Kotler & Keller) [1]. With Wix eCommerce tools we can use urgency triggers to create a natural fear of missing out (FOMO), and drive conversions.

2.1. High-Impact Discount Codes.

Percentage-based discounts

Highlighting “Save 20% today only” creates a strong impulse to act now.

Money-off vouchers

Statements like “£10 off your first order this weekend” tap into immediate reward perception.

Buy-one-get-one offers

Encourage larger purchases while providing a clear incentive.

Free delivery codes

Free shipping is often a decisive factor for online buyers.

Time-limited flash deals

“Ends in 3 hours” banners are excellent for creating urgency.

These codes can apply to specific products, collections, or your entire catalogue. By combining scarcity messaging with automated release schedules, you give customers a clear reason to complete their purchase immediately rather than postpone. For example, scheduling a 24-hour exclusive price drop not only creates urgency but also automates the campaign, reducing the chance of human error and maximising the window for conversions.

Additionally, pairing discounts with social proof, such as “10 people are viewing this item now”, amplifies urgency, as the behaviour of others influences shoppers. Integrating these tactics through Wix eCommerce tools can dramatically increase seasonal sales by appealing to both rational savings and emotional triggers simultaneously.

2.2. Engaging Coupons.

Beyond standard discounts, coupons give returning customers an extra reason to come back. Seasonal coupons can reward loyalty, encourage higher basket values, or serve as an incentive for shoppers who joined your mailing list.

Try these coupon ideas:

A thank-you coupon after purchase
A welcome coupon for new subscribers
A “Last chance before the holidays” coupon
A personalised birthday or anniversary coupon

With Wix, you can customise coupon rules, expiry dates and usage limits to keep your margin safe while offering genuine value.

2.3. Restock Alerts.

A big part of seasonal sales success is managing demand. Shoppers dislike uncertainty, especially during time-sensitive periods. Clear stock information, delivery expectations and checkout reassurance keep the buying journey smooth.

Stockouts are frustrating both for sellers and customers. Wix’s eCommerce restock alert tool transforms that frustration into future demand. When an item sells out, customers can opt in to receive an automatic notification when it’s back in stock.

This is brilliant for seasonal periods because:

Customers hate missing out on gifts,
You capture demand even during stock shortages,
Alerts generate guaranteed traffic once products return,
The tool helps you forecast future inventory requirements.

It also reduces customer service pressure because shoppers get immediate updates without needing to contact you.

2.4. Pre-Order Options.

Pre-orders are a mix of scarcity, exclusivity, and anticipation, three powerful motivators in consumer psychology. According to Philip Kotler (Marketing Management, 14th edition, Chapter 14) [1], creating a sense of limited availability increases a product's perceived value. Customers are more likely to act when they fear missing out or believe they have access to something special before everyone else.

By offering pre-orders for seasonal items, you create that sense of exclusivity. Customers feel like early adopters, which strengthens brand loyalty and drives social sharing. Limited pre-order slots encourage customers to act immediately rather than delay their purchase. By generating anticipation (countdown timers or “coming soon” messaging), you build excitement, encouraging repeat visits and social engagement.

Practical Pre-Order Strategies with Wix eCommerce Tools

Wix eCommerce tools make pre-orders simple to implement, without the need for extra plugins or complex coding. Here are some ideas on how you can make the most of it during busy seasons:

Highlight limited editions and seasonal items

Use banners or pop-ups to showcase limited-stock holiday items or special seasonal bundles. Customers are drawn to exclusivity, which can boost early sales.

Set clear launch dates and communication

When shoppers know exactly when a product will arrive, they’re more likely to commit to a pre-order. Include clear messaging like “Available on 10 December – reserve yours today.”

Incentivise early purchase

Offer a small discount, free shipping, or an exclusive bonus item for pre-orders. This reinforces urgency and makes customers feel rewarded for acting early.

Use social proof and countdowns

Display how many pre-orders have already been made or include a countdown timer for the launch. This signals popularity and adds subtle peer influence.

Gather demand insights

Pre-orders allow you to gauge interest in new collections before investing heavily in stock. Wix’s reporting tools provide clear analytics on which items are generating the most interest, helping you forecast demand and reduce overstock.

Seasonal Pre-Order Ideas

Holiday gifts

Limited-edition ornaments, festive gift sets, or Christmas-themed products.

New collections

Spring or summer product lines released just before the season starts.

Exclusive bundles

Gift boxes or early-bird bundles that are only available for pre-order.

2.5. Abandoned Cart Automations.

Abandoned carts are a universal challenge for online retailers. Research indicates that an average of 70% of online shopping carts are abandoned before purchase (Baymard Institute, 2023) [2]. During peak seasons like Christmas or Black Friday, this number can rise as customers compare deals across multiple sites, get distracted, or hesitate due to price or delivery concerns.

Without a strategy, these lost carts translate to substantial missed revenue.

Wix’s abandoned cart automation tool is designed to recover these lost sales by sending timely, targeted reminders that encourage shoppers to return and complete their purchase. These automations are particularly effective because they combine convenience with psychological triggers like urgency, scarcity, and personalised messaging.

Here’s how to optimise abandoned cart reminders:

Start with a casual, approachable tone. Example: “Looks like you left something behind, let’s make sure it doesn’t get away.” Your messages need to reduce friction and avoid making the shopper feel guilty. Include high-quality images of the items left in the cart. Visual cues trigger memory and create a tangible sense of ownership.

A gentle nudge, such as “Complete your order today and get free delivery” or “Only 3 left in stock”, enhances scarcity and urgency. And, always make it effortless for the customer to return. A single click should take them straight back to their cart. Send a series of 2–3 automated emails at intervals, each slightly more persuasive than the last. Include timers in emails for limited-time deals to heighten urgency.

Suggest complementary products based on the items in the abandoned cart. For example, if a customer leaves a Christmas gift, offer gift wrapping or related items. Remember to ensure your abandoned cart emails are responsive and visually appealing.

3. How to Use Wix eCommerce Tools to Boost Seasonal Sales. Summary.

Seasonal sales are powerful growth opportunities, and your success depends on preparation, strong messaging and a smooth buying journey. Wix eCommerce tools give you everything you need to optimise those high-demand periods, from discount codes and coupons to abandoned cart automations, restock alerts, pre-orders and custom workflows.

The best part is that all these tools are built in, with no plugins, upgrades or coding knowledge required. They help you create a seamless experience that turns browsers into buyers and repeat customers into long-term supporters.

If you want to turn seasonal traffic into sales, let Vision Marketing be your partner in success. Our team specialises in structuring, implementing, and automating Wix Studio strategies that boost conversions, recover abandoned carts, and maximise every promotional opportunity. Reach out today and start transforming browsers into loyal customers before the next seasonal rush hits.

FAQs

Q1. What are the best Wix eCommerce tools for seasonal sales?

Discount codes, coupons, restock alerts, pre-order tools, and abandoned cart automations are among the strongest options for increasing conversions during busy periods.

Q2. How can I use the Wix eCommerce tools to effectively upsell and cross-sell during busy seasons?

Wix provides various native and integrated eCommerce tools to handle this automatically, such as showcasing related products on the product page or offering automatic discounts for product bundles.

To fully master the advanced strategies for using AI-powered recommendations and specific apps to maximise your online revenue through upselling and cross-selling, we recommend reading our dedicated guide: Wix AI Upselling and Cross-Selling Tools That Boost Online Sales.