Wix eCommerce Subscriptions
- Maciej Konarzewski
- 6 hours ago
- 8 min read
The Smartest Way to Build Recurring Revenue
If you’re serious about building a steady stream of income online, subscription commerce should be high on your list. Instead of chasing one-off sales every month, eCommerce subscriptions help you build predictable, repeatable revenue from loyal customers who love what you offer. Now, the question is, what’s the best platform to make that happen easily and affordably?
The answer is Wix. The platform has transformed from a simple website builder into a full-scale ecommerce platform for subscriptions that gives you everything you need to sell recurring products and services, all without touching a line of code.
In this guide, we’ll explore how Wix makes subscription selling effortless, why it’s ideal for both physical and digital goods, and exactly how you can set up your own subscription business from scratch.
Jump to:
1. What Are eCommerce Subscriptions?
In essence, eCommerce subscriptions allow customers to pay regularly (monthly, quarterly, or annually) in exchange for ongoing access to a product or service, i.e. coffee bean deliveries, skincare refills, fitness memberships, or digital learning platforms.
This model brings several advantages:
Predictable income
Every business owner knows how unpredictable traditional eCommerce can be. One month might bring a surge of orders, and the next could be worryingly quiet. With eCommerce subscriptions, that rollercoaster evens out. Regular recurring payments mean you can plan ahead with confidence.
You’ll know roughly how much money will come in each month, which helps you manage inventory, budget more effectively, and even make smarter investment decisions. Instead of guessing how many sales you’ll get, you’re building a reliable stream of income that keeps the lights on and fuels growth.
Deeper customer relationships
A subscription is more than a transaction; it’s an ongoing relationship. When a customer subscribes, they’re effectively saying, “I trust you to keep delivering value.” That trust builds connection and loyalty.
For example, if you sell monthly wellness boxes through Wix, your subscribers look forward to each delivery. Over time, they become emotionally attached to your brand. They’re not just buying a product; they’re joining a community or lifestyle.
Wix makes it easy to strengthen that relationship with tools like automated emails, members’ areas, and personalised offers. You can send a “thank you for subscribing” message, offer a surprise birthday discount, or give early access to new releases. These touches make subscribers feel valued and boost lifetime loyalty.
Reduced marketing pressure
In traditional ecommerce, you’re constantly chasing the next sale. That means spending on ads, social posts, and promotions, again and again, to stay afloat. Subscriptions change that.
Once you’ve acquired a subscriber, you continue earning revenue from them without having to start from zero every month. This doesn’t mean you can stop marketing, but it allows you to shift your focus from acquisition to retention, which is both cheaper and more sustainable in the long run.
And here’s where Wix really helps. Its built-in marketing tools, like automated email campaigns, push notifications, customer segmentation, and loyalty programmes, help you take care of existing subscribers.
Higher lifetime value
When customers stay with you for months or even years, their total spending (known as lifetime value - LTV) increases significantly. This is where the real magic of subscriptions happens. Instead of earning £20 from a one-off purchase, you might earn £20 every month for twelve months. That’s £240 from one loyal customer.
Multiply that by dozens or hundreds of subscribers, and you start to see why so many modern ecommerce brands are turning to this model. With Wix, it’s easy to track this kind of growth. The platform’s analytics show how many subscribers you have, how long they stay, and what plans bring in the most profit. By understanding your LTV, you can make smarter pricing and marketing decisions, further increasing your return.
Taking the benefits above into consideration, it’s no wonder that global eCommerce subscriptions are booming. Consumers appreciate convenience, and businesses enjoy the stability.
But to make it work, you need an eCommerce platform for subscriptions that does the heavy lifting, managing billing, renewals, and customer control seamlessly. That’s exactly why so many subscription businesses choose Wix.
2. Why Wix Is the Top eCommerce Platform for Subscriptions.
All-in-One Simplicity
One of the biggest frustrations in eCommerce is juggling multiple apps and integrations. Wix eliminates that. It offers everything (website design, product management, payments, native marketing integrations, and subscription features) in one streamlined ecosystem.
Native Subscription Tools That Just Work
Wix comes with two powerful built-in tools for subscription selling:
Wix Stores
Ideal for physical product subscriptions such as monthly boxes or refills. You can define renewal intervals, offer discounts, and let Wix automatically create new orders each billing cycle.
Wix Pricing Plans
Perfect for service-based or digital businesses such as coaching sessions, memberships, or online courses. You can create recurring payment plans, grant access to premium content, and manage subscribers easily.
These tools integrate with Wix Payments and other gateways that support recurring billing, ensuring a smooth experience for both you and your customers.
Safe, Customisable Storefronts
Your subscription business needs to be safe, look professional, and offer a great user experience. Wix’s drag-and-drop editor makes it effortless to design visually stunning stores that reflect your brand’s personality.
More importantly, Wix is an eCommerce platform for subscriptions that prioritises security, offering built-in SSL certification, PCI compliance for handling payments, and robust fraud detection to protect your business and your customers' data.
You can start with designer-made eCommerce templates, then tailor everything (from your homepage to checkout pages) with your colours, images, and messaging.
And because Wix templates are mobile-optimised, your subscription store looks and functions perfectly on any device (something Google loves for search rankings).
Automation, Flexibility, and Control
With Wix, subscriptions aren’t just about repeat billing. You get real operational control, which frees you from manual admin, allowing you to focus on growth instead of paperwork.
Automatic renewals
To make your life easier, Wix automatically creates new orders at each billing cycle.
Flexible intervals
You can offer weekly, monthly, or yearly plans or even multiple options at once. It's up to you.
Customer self-management
Subscribers are in control. They can pause, update, or cancel their plans in a few clicks through their personal “My Subscriptions” dashboard.
Instant analytics
You can monitor active subscribers, renewal rates, cancellations, and revenue trends all from the Wix dashboard.
3. Setting Up Your Subscription Store on Wix.
Wix has made it incredibly intuitive to introduce eCommerce subscriptions into your online store. Here's how you can get started:
Planning Your Subscription Offering
Before you even touch the Wix editor, a little planning goes a long way. What kind of subscription will you offer?
Product Subscriptions
Think coffee beans, beauty products, pet supplies, or artisanal crafts delivered monthly.
Service Subscriptions
This could be access to exclusive content, online courses, coaching programmes, or ongoing digital services.
Membership Subscriptions
Granting access to a premium community, discounts, or special features.
Consider your pricing model. Will it be a flat monthly fee, tiered pricing, or a pay-as-you-go with a recurring element? Think about trial periods, discount codes for long-term commitments, and cancellation policies. Clarity in your offering will prevent future customer service headaches.
Adding Subscription Products in Wix
From your Dashboard, head over to the 'Store Products' area. This is the central control room for all your inventory, digital or physical. You'll begin by adding a new product, selecting the appropriate type ("physical" for goods like coffee boxes or beauty kits, or "digital" for things like courses or exclusive content).
Input all the standard product information, including a persuasive description and high-quality images. Remember, a subscription isn't just a product; it's an ongoing commitment, so the description must clearly sell that recurring value.
The critical moment comes in the pricing section.
Wix provides a simple option to turn a standard product into a recurring eCommerce subscription. You simply need to activate this feature. Once the subscription feature is enabled, you'll be prompted to define the logistics of the recurring billing. This is where you configure the structure of your plan, including the billing frequency, cycle duration, and the number of payments that will occur. You can even set up different initial payments for special trial offers or setup fees.
4. Managing Your Subscriptions and Customers.
Setting up your eCommerce subscriptions is just the beginning. Effective management is key to their long-term success. Wix provides robust tools within your dashboard to oversee all aspects of your subscription business.
Monitoring Subscriptions and Orders
From your Wix dashboard, navigate to "Store Subscriptions". Here, you'll find a centralised hub for all your active, paused, and cancelled subscriptions. This section gives you a clear overview of:
Active Subscribers
See who is currently subscribed, their plan details, and subsequent billing dates.
Subscription Status
Track the status of each subscription, identify those due for renewal, or those that might be experiencing payment issues.
Revenue Reports
Wix generates reports that help you understand your recurring revenue, churn rates, and overall subscription performance. This data is invaluable for making informed business decisions.
For physical product subscriptions, you can also manage the individual orders generated by these subscriptions within your 'Store Orders' section, just like any other order. This ensures a seamless fulfilment process.
5. Wix eCommerce Subscriptions. The Key Takeaways.
Transitioning your store to include ecommerce subscriptions can fundamentally shift your business model from transactional to relationship-driven. By choosing a capable eCommerce platform for subscriptions like Wix, you gain the tools to set up recurring revenue, manage orders, and scale the business without reinventing the wheel.
The subscription economy is here to stay, and by offering compelling, well-managed subscription products, your Wix store can become a powerful engine for predictable profits and lasting customer relationships. Start building your recurring revenue stream today and secure a brighter future for your online business.
Are You Ready to Master Wix eCommerce Subscriptions?
Download our free guide: “10-Step Setup for Subscriptions in your Wix Store”, which will walk you through from choosing your product to launching your subscription offering in just 10 clear steps. Click here to get your guide and kick off your subscription business today.
FAQs
1. Is Wix good for subscription businesses?
Wix is an accessible platform that provides the powerful, integrated tools you need to successfully launch and manage a thriving subscription-based business. You can confidently establish predictable, recurring revenue streams and build deep customer loyalty right from your Wix online store.
2. How often can the subscription interval be in Wix?
With Wix, you can set subscription intervals like day, week, month or year. Custom intervals (e.g., every 45 days) are also available.
3. Can customers manage their own subscriptions?
Yes, customers can log into your site, access the “My Subscriptions” page in the Members Area, and update payment methods, pause or cancel if you enable those options.
4. What happens if a customer's subscription payment fails in Wix?
Wix has built-in mechanisms to handle failed payments. You can configure automated email notifications to alert customers to update their payment details. Wix also attempts to re-charge cards, usually over a few days, before a subscription is automatically cancelled.
5. How do I handle shipping for physical subscription products?
When setting up your physical subscription product in Wix, you'll configure shipping options just like any other physical product. You can set up flat rates, weight-based rates, or even free shipping for your subscribers. Ensure your shipping policies clearly communicate how and when subscription boxes will be dispatched.
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