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Wix Website Design & Development Process

Basic Concepts of a New Web Design Journey


The world of websites has come a long way since its debut in 1991. Today, a well-designed website is no longer a luxury. It's a necessity for business success. It's your digital storefront where customers learn about your brand, connect with you, and, ultimately, make a purchase. But crafting a website goes beyond aesthetics.


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Website development encompasses everything from securing a domain name to building a user-friendly interface (front end) and the data management system (back end). It's about creating an online experience that reflects your brand and makes it effortless for customers to navigate and engage.


To explain this journey, we've created a comprehensive guide that demystifies the website development process step-by-step.


Wix Website Design & Development Process. Blog outline:



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1. Website Design vs. Development.


Website design & development are crucial for a successful website. 


A stunning website might grab attention, but visitors will quickly click away if it's clunky or malfunctioning. Conversely, a website with robust functionality might be confusing or unappealing if it lacks visual polish. Both processes involve a unique blend of creative vision and technical know-how.


Website design focuses on aesthetics—the visual elements that create the user experience (UX) and brand identity. Think of it as the skin, hair, and clothing that give your website its personality. Here's a breakdown of some key terms related to the website design process you'll encounter:


  • User Interface (UI) This refers to the visual elements a user interacts with, like buttons, menus, and text. Essentially, it's the "look and feel" of your website.

  • User Experience (UX) UX focuses on how users navigate and interact with your website. It's about ensuring a smooth, intuitive, and enjoyable experience for visitors.

  • Responsiveness A responsive website adapts its layout to display seamlessly across different devices, such as desktops, tablets, and smartphones.

  • Brand Identity This encompasses your brand's visual elements, including logos, colours, fonts, and overall aesthetic.


Website development is the process of building a website's foundation and functionality. Imagine it as the skeleton and muscles that allow your website to move. Here's a breakdown of some key development processes related to the website development process:


  • Front-End Development This deals with the coding that controls a website's visual elements and user interaction. Languages like HTML, CSS, and JavaScript are commonly used.

  • Back-End Development The behind-the-scenes magic. Back-end developers craft the server-side code that processes data, manages databases, and ensures website functionality.

  • Content Management System (CMS) A CMS platform allows users to easily edit and update the website content without needing coding knowledge. Popular examples include Wix and WordPress.

  • Domain Name This is your website's unique online address (e.g., yourbusiness.com).

  • Website Hosting This service provides storage space for your website's files and makes it accessible online.

  • SEO (Search Engine Optimisation) The practice of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords.



2. Wix Website Design & Development Process.


Building a website is an exciting adventure, and the journey can be broken down into several key stages:


Information Gathering

Before diving in, chart your course! Define your website's objectives, identify your target audience and their objectives, outline the type of content you'll need, list the essential features and functionalities you want to incorporate and collect relevant media files such as text, images, and videos.


Planning

Once you clearly understand your objectives and requirements, it's time to create a solid plan for your website. This stage involves:


  • Creating a sitemap to outline the structure and navigation of your website.

  • Sketching wireframes or mockups to visualise the layout and design.

  • Setting timelines and milestones for each stage of the development process.

  • Allocating resources such as budget, manpower, and tools.

Choosing a Domain Name

Your website needs a unique address on the internet (domain name) and a digital space to reside (hosting). Research domain name availability and choose one that reflects your brand.


Think of your domain name as your website's unique address online. It's what people will type into their web browser to reach your site, just like you have a street address for your house. The text you choose is called the domain name, and it usually comes with an extension like ".com" or ".net".


Wix allows you to purchase your domain name directly through them. This simplifies the process, as they'll handle the registration and automatically connect the domain name to their servers.


Website Hosting

Imagine your website as a collection of files, like text, images, and code. Website hosting refers to the service that provides the storage space for these files on a server.


This server essentially acts as your website's home in the digital world, making it accessible to visitors anytime they enter your domain name in their browser.

Wix offers website hosting as part of their Premium Plans.



WIX Studio Pricing (UK Specific)
WIX Studio Pricing (UK Specific) - April 2024


Design and User Experience

Now that you have a solid plan in place, it's time to shift your focus to your website's visual elements. This is where creativity truly shines. With Wix Studio at your fingertips, you have many options to explore, catering to various types of websites.


Whether you're setting up an eCommerce platform to showcase your products, a bookings website to schedule appointments seamlessly, an events page to promote upcoming gatherings, a personal blog to share your thoughts and experiences, or an informative website to educate your audience, Wix Studio provides the tools and flexibility you need to bring your unique vision to fruition. From an array of customisable templates to an arsenal of design elements, the platform allows you to tailor your website's design to suit your specific needs and preferences, ensuring an exceptional user experience for every visitor.


Content and SEO

Content and SEO play pivotal roles in your website's success. Compelling and relevant content engages visitors and boosts your search engine rankings. Creating high-quality content that resonates with your audience and incorporates relevant keywords can enhance your website's visibility on search engine results pages. Optimising your content with SEO best practices, such as meta tags, titles, and descriptions, improves your chances of attracting organic traffic.


Person analyzing data charts on a laptop screen with a coffee cup and pens nearby.

From informative blog posts to captivating product descriptions, every piece of content on your website should be strategically crafted to inform, entertain and drive traffic and conversions. By prioritising content creation and SEO optimisation, you can create a dynamic online presence that attracts and retains visitors while climbing the ranks in search engine results.


Testing

Before launching your website, conducting thorough testing is crucial to identify and resolve any issues or bugs. Here's what it should involve:

  • cross-browser and cross-device testing to ensure compatibility;

  • checking for broken links, typos, and formatting errors;

  • website loading speed and performance test;

  • feedback from beta users to identify potential areas for improvement.


Approval and Launch

Once you're satisfied with your website's design, content, and functionality, it's time to launch it.



Monitoring and Updates

Following your website's successful launch, it remains imperative to revisit and assess its performance periodically. Errors can arise unexpectedly, underscoring the importance of vigilance in maintaining its integrity. Promptly addressing any issues that arise and consistently updating your website are essential practices to uphold.


By remaining proactive in monitoring and implementing updates, you ensure that your website continues to operate smoothly and remains relevant. It's time to seek approval from stakeholders and launch it to the public.


3. Wix Website Design & Development Process.


Summary.


Today, we've explored the essential steps to bring your online vision to life. From planning and design to functionality and launch, we've provided a detailed breakdown of the Wix website development process, taking you through each crucial stage.


An expertly designed and developed website allows you to showcase your brand effectively and connect with your audience. Always bear in mind that every website is a continuous work in progress, so embrace the opportunity to adapt and improve over time.


Are you feeling empowered to create your website masterpiece? Wix offers a user-friendly platform brimming with potential. However, if you crave the expertise of a professional, we're here to help. Get in touch today.


Share this knowledge.


We hope this article has shed light on the critical stages of designing and developing new Wix websites. If you found it informative, spread the word and empower others to build their online presence.



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