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The Discontinuation of Google Business Profile Websites

Strategy for Maintaining Online Visibility



The ever-changing digital landscape is shifting again, and with it comes significant developments from industry giants like Google. Notably, in the near future - specifically March 2024—Google intends to phase out the feature known as Business Profiles websites (formerly Google My Business websites).


As you delve deeper into the heart of this blog post, you will be presented with an effective plan designed to navigate through the ramifications of such a pivotal change. This strategic approach will ensure your online footprint remains firm and prominently visible amidst the transformation. It is essential to brace oneself for these upcoming adjustments and be ready to transition seamlessly within the dynamic realm of online business environments.


The Discontinuation of Google Business Profile Websites. What to do next - Blog Outline:



1. Google Business Profile Websites Shut Down Timeline.


In a recent announcement, Google has clarified that the company will discontinue the Business Profiles websites as of March 2024. Following this date, any efforts to navigate to these websites will automatically redirect you to the associated Google Business Profile. This redirection process is scheduled to continue until the 10th of June, 2024. Users should take heed that after this specific date, any attempt to visit these sites will result in the dreaded "page not found" error message, signalling that the content is no longer accessible.


2. The Next Steps for Google Business Profile Website Owners.


Should your digital presence include a Business Profiles website, or if it features a .business.site domain, the approach outlined here is precisely what you're looking for. With the impending shifts set to take effect shortly, owners of such websites will be required to adeptly manoeuvre through the online landscape with intelligent and strategic measures.


We shall dissect this process methodically, one stage at a time:


Step 1: Check Your Website Setup

Before proceeding with any further steps, verifying whether your business has a website associated with a Google Business Profile is essential. Keep an eye out for the distinctive indicator of such a site: a web address that concludes with the suffix ".business.site". If you don't have a website made with a Google Business Profile, these changes will not impact your business.


Step 2: Explore Alternative Web Design Platforms

Begin this journey by conducting comprehensive research on various web design platforms, assessing their features, functionalities, and scalability. Google's suggestion to explore new digital territories underscores the importance of being well-informed about the diverse solutions available in the market. This entails delving into platforms that are not only user-friendly but also cater to the specific requirements of your business, ensuring a seamless transition from your current digital anchor.


Check out easy-to-use and reasonably-priced website builders like Wix, WordPress, Squarespace or GoDaddy. Utilising the expertise of a proficient Wix Web Designer can guarantee a smooth and effective process in constructing your website, where complex design components are brought into existence with ease. A Wix Designer adeptly blends imaginative vision with technical expertise, from the initial concept of the site's layout to the integration of tailor-made features.


These advanced abilities will turn the task of building a website into a cooperative and pleasurable experience, assuring that each facet of your digital footprint accurately embodies your distinct brand. Relying on a Wix Designer will accelerate the development timeline and deliver a refined, hassle-free, expertly assembled online presence that distinguishes itself on the web.


Step 3: Get Your New Website Live

Upon discovering the ideal platform that suits your needs, embark on the venture of building a fresh website. Treat it as your chance to give your online presence a bit of a makeover – think of it as redecorating your digital home with all the cosiness of a well-loved blanket. Get creative in a way that would make even your tech-savvy cousin do a double-take.


Remember, it isn't just about slapping some paint on the walls; it's about infusing your digital space with the kind of personality that could make your competitors go, "Hmm, wish we'd thought of that!" So, grab your metaphorical paintbrush, toss on an extended tool belt, and turn your digital space into the cosy, envy-inducing corner of the internet you've always dreamed of.


Step 4: Update Your Google Business Profile

After launching your new website, ensuring that your Google Business Profile is up-to-date with these changes is essential. Revise your business information to incorporate the URL to your freshly launched website. The goal is to make this link extremely accessible and straightforward for people to discover, akin to how an "X" on a treasure map stands out as a clear marker indicating the location of buried treasure.


Step 5: Announce the Changes


Keep everyone in the loop about your digital journey. It's time to dust off your megaphone and shout the news from the virtual rooftops. Craft engaging newsletters that feel like a friendly chat over a cup of coffee, updating them on the latest happenings in your digital realm.


Dive into the social media seas with gusto, post updates, teasers, and behind-the-scenes glimpses to create a buzz that would make a beehive jealous. And remember to print some fresh business cards. Whether through the click of an email, the scroll of a timeline, or the flip of a business card, make sure your customers are aboard your digital ship, sailing with you into this exciting new chapter.


Step 6: Update Google Ad Campaigns

Should your Google Ads be linked to a webpage that stems from your Google Business Profile, updating the associated URL before the arrival of March 1st is crucial. This step is vital for maintaining the uninterrupted operation of your ad campaigns. If, for some reason, you are unable to implement this update, consider the option of pausing your Google advertising.


3. Navigating the Deactivation of Google Business Profile (GBP) Websites. Summary.


As Google is discontinuing in March 2024 the Business Profile (formerly Google My Business- GMB) websites in March 2024, businesses must proactively navigate these changes to maintain a robust online presence. The outlined strategy offers a comprehensive approach to smoothly transition from the soon-to-be-obsolete platform to a new and vibrant online identity.


The phased shutdown timeline, culminating in the redirection cease on June 10, 2024, demands immediate action. Business owners with Google Business Profile websites must diligently follow the steps to safeguard their digital footprint. Exploring alternative web design platforms, such as Wix, WordPress, Squarespace, or GoDaddy, empowers businesses to choose a platform that aligns seamlessly with their unique needs.


Once the new website is live, updating the Google Business Profile with a fresh URL is crucial for accessibility. Keeping everyone informed about these changes through engaging newsletters and social media updates ensures a smooth transition and generates excitement around the revamped online presence.


Contact us today, and we will assist you in embarking on this process.


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