Six WIX SEO Myths to Ignore
"Wix is fine for SEO. A few years back, it was pretty bad in terms of SEO, but they've made fantastic progress and are now a fine platform for businesses. The reputation from back then lingers on, but don't be swayed by it. What they've done in recent years is really good stuff, including making it trivial to have a really fast site." John Mueller, Senior Webmaster Trends Analyst at Google.
Despite Google's statements about Wix SEO and the evolution of the Wix Website Builder, many people believe you can not rank high a Wix site.
But is it true at all?
Well, the truth is that nothing is preventing you from ranking a Wix site. The infrastructure is there, and built-in functionalities are present.
Do not just take our word for it. Let's look closely at how Wix websites are good for SEO.
Wix SEO Myths
If you’re considering building your website on Wix but wondering whether it’s good for SEO, you’re not alone. For years, misconceptions about Wix's SEO capabilities have been floating around, making many hesitate to choose the platform. But is there any truth to these claims? Let’s dive into the most common myths about Wix SEO and separate fact from fiction.
It is time to dispel some of the most common Wix SEO Myths and set the record straight.
Six Common Wix SEO Myths:
Myth 1
Wix Websites have terrible URL Structures.
Yes, in the past, back in 2016, Wix URLs used to rank poorly on Google, as their structure was, put it simple, messy. It would add strange, SEO-unfriendly characters to the web address (e.g. mysite.com !contact xis15 ).
This issue was fixed in 2016 by Wix, and now you can modify your webpages' URL structures just like WordPress.
Myth 2
Wix Websites are not Mobile Friendly
Google assigns the page ranking for each website according to its degree of responsiveness to mobile devices. Unlike some website design platforms, Wix templates adjust to mobile use automatically. Wix designs are highly responsive and can be optimised for use on mobile phones.
Myth 3
Advanced SEO is not available with Wix.
There's no reason why you should not make the most of advanced SEO features on Wix. You can use Velo, a full-stack website development platform, to create databases, neutralise keyword cannibalisation, load content to title tags and more. These functionalities give you a foundation for improving your SEO potential.
Myth 4
Robots.txt files cannot be edited in Wix.
A robots.txt file is a text file with instructions that a search engine uses to understand your website more efficiently. You can edit the file without effort and set it quickly using Wix, as there is an option to change the settings anytime by clicking a button.
Myth 5
It is impossible to add structured data in Wix.
Structured data is known as coding that informs web browsers about the data. It may have to do with the price of products or a description of a service. There is a common myth that Wix websites do not allow the addition of structured data, but it is false. Structured data can be easily included using your Wix site thanks to the inbuilt schema.org microformats.
Myth 6
Wix sites are slow to load.
Yes, in the past, Wix had some speed issues that caused problems for users. However, the company has dedicated substantial resources to make significant improvements. It now offers decreased page loading times to ensure they do not affect SEO scores. It is a fact that nowadays, you do have to worry about slow loading times with Wix.
Why You Can Rank A Wix Site
Now that you know what common Wix SEO Myths you should ignore, we will explain why you can rank a Wix site.
1. Crawlability and Indexing.
The first step to getting your website noticed by Google involves permitting the search engine to crawl and index it. With Wix websites, this scenario integrates itself with ease thanks to the simplicity of the site design connection to Google Search Console and website homepage indexing.
2. Improved Core Web Vitals (CWV).
CWV metrics display how your site is currently performing and can provide insights on areas that may need improvement. These metrics measure load time, interactivity, and visual stability and can be found under the Enhancements tab in Google Search Console. As Wix is developing at a fast pace, Wix websites note a massive improvement in CWV score.
3. CDN and Caching.
A content delivery network or CDN delivers website content to users more quickly. Wix automatically selects the CDN, generally depending on a user's location. The closer the CDN to the user, the quicker the content is delivered. Another win for a Wix site's performance and SEO.
Wix websites also use browser-based caching as users attempt to return to a website. By not having to load information from servers often, websites can load much faster for repeat visitors.
4. Customisation.
SEO is a complex and ever-changing field, and every good SEO strategy must be tailored to the individual website. That's why Wix makes it easy to customise your site's SEO settings to ensure that you always follow best practices. With Wix, you can be confident that your site is optimised for search engines and ready to attract new visitors.
Ways of doing it:
customise structured data (for example, add a how-to schema, add a FAQ schema, whichever you need);
edit the robots.txt file to control what gets crawled and what doesn't;
use custom meta titles and meta descriptions to optimise pages for the keywords you want to target;
customise URL slugs.
5. Built-In SEO Tools.
Wix comes with built-in SEO tools designed to help you rank higher without needing external plugins. The Wix SEO Wiz provides step-by-step guidance on optimising your website for search engines.
Additionally, Wix automatically includes an SSL certificate for all sites, enhancing security—a key factor for rankings. The platform also integrates seamlessly with Google Analytics and Google Search Console, enabling you to track performance, monitor rankings, and make data-driven SEO improvements.
6. Integrated SEO-Friendly Features.
Wix supports advanced image optimisation by allowing users to add alt text to all images and automatically compresses images to reduce file size. It also supports advanced features like canonical tags to avoid duplicate content issues and 301 redirects to preserve link equity when URLs are changed.
Furthermore, Wix recently introduced SEO patterns, which allow you to apply bulk changes to meta tags across multiple pages for easier scalability. These features and the platform’s continuous innovation make Wix a powerful tool for achieving higher rankings.
Is Wix Good for SEO? The Key Takeaways.
Like with every website builder, ranking high in search engines with Wix is up to SEO optimisation. Every website built in Wix gets the opportunity to maximise its SEO potential.
It can rank high or achieve poor SEO results. We need to be honest and realise that this is not due to Wix capabilities but, no offence please, due to a lack of dedicated SEO strategy.
Nothing is preventing Wix sites from ranking high in search results. The infrastructure and built-in functionalities are there. It is just knowledge and expertise to implement the best SEO-optimising strategy.
To read more about SEO and Web Design Fundamentals, please click here.
Is Wix Good for SEO FAQs
1. Can Wix websites rank on Google?
Yes, Wix websites can rank well on Google if optimised correctly. The platform provides all the tools you need to improve your site’s SEO.
2. Does Wix support custom meta tags?
Yes, you can add and edit meta titles, descriptions, and alt tags for all your pages and images.
3. Is Wix good for eCommerce SEO?
Wix offers a range of features that can be helpful for eCommerce SEO, including customizable meta tags, mobile optimization, and a user-friendly interface. While it may not have as many advanced SEO features as some other platforms, it’s a solid choice for small to medium-sized eCommerce businesses, especially with the added benefit of integrations with tools like Google Analytics and social media platforms.
For a deeper look into how Wix performs in eCommerce SEO, check out this Wix eCommerce Case Study to see how eCommerce businesses can optimise their online stores on the platform.
4. How do I make my Wix site faster?
Use high-quality but compressed images, enable caching, and ensure your content is optimised for mobile users. For more tips, read our dedicated article: "How to make your Wix website load faster?"
5. Are Wix templates SEO-friendly?
Wix templates are designed with SEO in mind, ensuring mobile responsiveness and fast loading times.
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