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Is Wix good for SEO?

Six WIX SEO Myths to Ignore

"Wix is fine for SEO. A few years back, it was pretty bad in terms of SEO, but they've made fantastic progress and are now a fine platform for businesses. The reputation from back then lingers on, but don't be swayed by it. What they've done in recent years is really good stuff, including making it trivial to have a really fast site." John Mueller, Senior Webmaster Trends Analyst at Google.

Despite Google's statements about Wix SEO and the evolution of the Wix Website Builder, many people believe you can not rank high a Wix site.

But is it true at all?

Well, the truth is that nothing is preventing you from ranking a Wix site. The infrastructure is there, and built-in functionalities are present.

Do not just take our word for it. Let's look closely at how Wix websites are good for SEO.

Wix SEO Myths

Dragon reading about mythical WIX SEO flaws
Dragon reading about mythical WIX SEO flaws | Midjourney

Many people still believe all the Wix SEO myths and misconceptions that have spread far and wide. Yes, we need to be honest and admit that at the beginning, Wix Websites had many SEO issues that made ranking in Google, Bing and other search engines challenging.

However, it is vital to emphasise that these issues are outdated. The platform has been around for quite some time and has undergone many changes.

It is time to dispel some of the most common Wix SEO Myths and set the record straight.

Seven Common Wix SEO myths:

Myth 1

A terrible URL Structure.

Yes, in the past, back in 2016, Wix URLs used to rank poorly on Google, as their structure was, put it simple, messy. It would add strange, SEO-unfriendly characters to the web address (e.g. !contact xis15 ).

This issue was fixed in 2016 by Wix, and now you can modify your webpages' URL structures just like WordPress.

Myth 2

Wix Websites are not Mobile Friendly.

Google assigns the page ranking for each website according to its degree of responsiveness to mobile devices. Unlike some website design platforms, Wix templates adjust to mobile use automatically. Wix designs are highly responsive and can be optimised for use on mobile phones.

Myth 3

Advanced SEO is not available with Wix.

There's no reason why you should not make the most of advanced SEO features on Wix. You can use Velo, a full-stack website development platform, to create databases, neutralise keyword cannibalisation, load content to title tags and more. These functionalities give you a foundation for improving your SEO potential.

Myth 4

Robots.txt files cannot be edited in Wix.

A robots.txt file is a text file with instructions that a search engine uses to understand your website more efficiently. You can edit the file without effort and set it quickly using Wix, as there is an option to change the settings anytime by clicking a button.

Myth 5

It is impossible to add structured data in Wix.

Structured data is known as coding that informs web browsers about the data. It may have to do with the price of products or a description of a service. There is a common myth that Wix websites do not allow the addition of structured data, but it is false. Structured data can be easily included using your Wix site thanks to the inbuilt microformats.

Myth 6

Wix sites are slow to load.

Yes, in the past, Wix had some speed issues that caused problems for users. However, the company has dedicated substantial resources to make significant improvements. It now offers decreased page loading times to ensure they do not affect SEO scores. It is a fact that nowadays, you do have to worry about slow loading times with Wix.

Why You Can Rank A Wix Site

Now that you know what common Wix SEO Myths you should ignore, we will explain why you can rank a Wix site.

1. Crawlability and Indexing

The first step to getting your website noticed by Google involves permitting the search engine to crawl and index it. With Wix websites, this scenario integrates itself with ease thanks to the simplicity of the site design connection to Google Search Console and website homepage indexing.

2. Improved Core Web Vitals (CWV)

CWV metrics display how your site is currently performing and can provide insights on areas that may need improvement. These metrics measure load time, interactivity, and visual stability and can be found under the Enhancements tab in Google Search Console. As Wix is developing at a fast pace, Wix websites note a massive improvement in CWV score.

3. CDN and Caching

A content delivery network or CDN delivers website content to users more quickly. Wix automatically selects the CDN, generally depending on a user's location. The closer the CDN to the user, the quicker the content is delivered. Another win for a Wix site's performance and SEO.

Wix websites also use browser-based caching as users attempt to return to a website. By not having to load information from servers often, websites can load much faster for repeat visitors.

4. Customisation

SEO is a complex and ever-changing field, and every good SEO strategy must be tailored to the individual website. That's why Wix makes it easy to customise your site's SEO settings to ensure that you always follow best practices. With Wix, you can be confident that your site is optimised for search engines and ready to attract new visitors.

Ways of doing it:
  • customise structured data (for example, add a how-to schema, add a FAQ schema, whichever you need);

  • edit the robots.txt file to control what gets crawled and what doesn't;

  • use custom meta titles and meta descriptions to optimise pages for the keywords you want to target;

  • customise URL slugs.


Is Wix Good for SEO? The Key Takeaways

Like with every website builder, ranking high in search engines with Wix is up to SEO optimisation. Every website built in Wix gets the opportunity to maximise its SEO potential.

It can rank high or achieve poor SEO results. We need to be honest and realise that this is not due to Wix capabilities but, no offence please, due to a lack of dedicated SEO strategy.

Nothing is preventing Wix sites from ranking high in search results. The infrastructure and built-in functionalities are there. It is just knowledge and expertise to implement the best SEO-optimising strategy.

To read more about SEO and Web Design Fundamentals, please click here.

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