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Internal Linking Best Strategies

The most successful Internal Linking Techniques to improve your website's SEO in 2022.

Internal link building is one of the most important aspects of a successful SEO Strategy. Not only do they help improve your overall website useability, but they can also help boost the ranking positions of your web pages.

Internal Links and SEO

However, many people are unaware of the power of internal links. In this article, we're going to look at some of the best ways to use internal link building to improve your website's SEO.

What is Internal Linking?

An Internal Link is a hyperlink from one page on a website to another page on the same website. The idea of internal linking is to aid in navigation, define the structure and hierarchy, and distribute the ranking power throughout the website. Internal links are the bread and butter of search engine crawlers. They use them to index your content, understand the hierarchy of your site's pages, and thus promote your site more effectively.

Anchor Link Example:

Internal links act as the skeleton of your website's architecture and help make it easy for visitors to navigate. A well-built internal link profile is essential for a successful website. In other words, good internal linking can make your website look more organised and consistent.

Internal links are created using buttons, clickable images, and anchor text.

Internal Linking vs External Linking

Internal links should not be confused with inlinks, which are links from other domains that point toward your website. Put a different way. Internal linking happens when a site links to other URLs on the same website. External linking occurs when a site links to URLs on a different website.


Five most successful Internal Linking Strategies

Creating many internal links is one of the essential steps to building a solid online presence. This will help your site rank higher in search engine results, create more exposure for your content and help attract more visitors.

1. Create Plenty of SEO Optimised Content

The principle is simple. Internal links go hand in hand with Content Marketing Strategy. To create many internal links, you must first have a top content marketing strategy. This involves creating valuable, high-quality information that your visitors will find relevant. The more links that point to helpful pages, your internal linking strategy will improve.

Make sure that the content you create will be keyword-rich. Find appropriate keywords that will navigate you through the process of developing suitable content. Focus on keywords with high search volumes to increase the chances of appearing on the first page with the search results.

2. Use Natural and Relevant Links

Providing value to the reader is the key when it comes to internal linking. To increase engagement and keep users reading, ensure all links on their pages are informative and relevant. When users see informative links that genuinely match the context of the content, they are more likely to click on those links. This is because they will feel like they are getting the information they need without searching for it. Linking pages only for the sake of showing a link is pointless. Irrelevant will always deter users from clicking them.

3. Reasonable Number of Links

Google has a simple rule when it comes to links in internal content: keep them to a reasonable number. If you include many internal links on the same page, it might start to look spammy or excessive and could hurt your SEO ranking. You might wonder what the reasonable number is, which is an excellent question. However, there is not any magic number. It all depends on the amount of content. Try to include as many internal links as helpful for the users. This will help them find the information they're looking for more quickly and easily.

4. Add Links to popular pages/posts

One of the Internal Linking SEO Strategies worth mentioning is creating internal links to your website's most popular or newest posts. Why? Because an internal link value passes through the most popular/most recent content from various pages, causing them to be more prominent. Plus, that content will be simpler to access for visitors, which results in more website traffic, and Google will positively react to that.

5. Use Anchor Text

By using anchor text, you can direct your users to the particular parts of the pages on your website that contain the information they need. Not only will this help improve the relevancy of your website's content, but it will also increase the likelihood that your users will click through to those pages and explore what you have to offer. Do not over-optimise your anchor text. Make sure the anchor text appears natural in your content.

Do you use internal links on your website?

  • Yes

  • No

  • Not Sure



With some directing and planning, you can strengthen your internal links in Google Search and raise your search engine ranking positions. Internal linking is not overwhelming, complicated, or difficult – it's simply a way used to give readers a way to explore your site more deeply or to bring them back to specific sections of your site.

Among the most effective ways to find internal linking opportunities is to identify topically relevant pages on your site and ensure they link to one another with descriptive anchor text.

Hopefully, these five simple techniques will help you discover the power of Internal Linking.

Learn More

Links Report: See who links to you the most, your top-linked pages, and more



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