A Useful Guide On How To Boost Your Wix Website's Speed
Nobody likes a slow website, especially your visitors. If your Wix site takes too long to load, people are more likely to leave before they even see what you have to offer.
On the other side, search engines like Google take site speed into account when ranking pages, meaning a sluggish website could be costing you traffic and potential customers.
The good news? Wix already has built-in features that help with speed, and with a few tweaks, you can make your Wix website load faster than ever.
In this guide, we’ll walk you through simple, effective ways to optimise your Wix website for speed without needing to engage a web developer. Whether you run a blog, an online store, or a business website, these tips will help you deliver a smooth, fast, and enjoyable experience for your visitors.
How to Make a Wix Website Run Faster? Article Content:
1. Optimise Your Images.
Images play a crucial role in your website's aesthetics and user engagement. However, large or improperly formatted images can significantly slow down your site, making it essential to optimise them if you want to make a Wix website faster. Here's how to optimise them:
Choose the Right Format
Pick JPG images over PNGs when possible, as JPGs are generally smaller in size and load faster. Use PNGs only when transparency is required.
Use SVGs for Graphics
For logos, icons, and simple graphics, SVG files are ideal. They are scalable without losing quality and usually have smaller file sizes.
Avoid Animated GIFs
While engaging, animated GIFs are often large and can slow down your site. Consider using videos instead, as they offer better performance.
It is also worth mentioning that avoiding text-in-images is a good practice whenever possible. Text in images loads slowly, so you’ll lose information and also leave your visitors with a blank canvas until your site is completely visible. On top of loading issues, text in images simply doesn’t look good, it makes your page much heavier, and the text is unsearchable.
Use buttons for interactive text that is also readable and great for SEO.
2. Streamline Your Design Elements.
A clean, well-organised website isn’t just easier on the eyes. It also loads much faster. If you want to make a Wix website faster, every extra widget, image, or animation adds to your website's load time, so it’s essential to balance design and speed.
A minimalist approach to design isn’t just trendy; it’s also practical. Complex layouts with too many elements require more resources to load.
Stick to a clean, straightforward structure that prioritises essential content and functionality. Limit the number of sections on each page. Avoid overusing decorative elements like animations unless they serve a clear purpose. Use white space effectively to create a modern, breathable design without extra weight.
Fonts and Colours
While it’s tempting to use various fonts and colours to make your site visually appealing, too many variations can slow down load times. Stick to 1-2 font families for a cohesive and faster-loading site.
We recommend using system fonts when possible, as they are already available on most devices and load instantly. Limit colour variations and gradients to keep your CSS file lightweight.
Widgets and Apps
Wix offers different widgets and apps to improve your website’s features and functionality. However, if you add too many, they can slow down your page significantly. Go through your current widgets carefully and remove the ones that are not essential. Whenever possible, try using multi-purpose widgets to decrease the number of separate add-ons needed.
Navigation
Complicated navigation menus often confuse visitors and also make pages load slower. Use a menu structure that is clear and concise. Avoid using heavy drop-down menus or mega-menus unless they are really necessary. Link secondary content through internal links on key pages rather than putting all in the main menu.
Shorter pages vs long scrolling pages
It has become popular to create long pages that a visitor scrolls through. While WIX does prioritise resource download, long pages still have overhead. Consider splitting very long pages into several shorter pages. For example, move a map to a separate “Contact Us” page.
3. Mobile Optimisation.
Many people use mobile devices for browsing, so your site must work well on them. Smartphones and tablets are very common, making it crucial to optimise your site. To make your Wix website load faster, remove or hide elements that are not needed on mobile versions.
As Wix offers tools for mobile optimisation, you can make your site responsive and quick and ensure that your website functions smoothly on all kinds of devices.
4. Test and Monitor Your Site's Performance.
Test your site's speed to identify areas for improvement. We recommend using free tools like Google's PageSpeed Insights to assess your site's loading times and receive optimisation suggestions. After making adjustments, remember to re-test your site to ensure the changes have positively impacted performance.
5. How to Make a Wix Website Run Faster. Conclusion.
Enhancing your Wix website's loading speed is essential to deliver a positive user experience and improve your search engine rankings. You can speed up your Wix website by optimising images, streamlining design elements, using Wix's built-in features, focusing on mobile optimisation, minimising third-party integrations, and regularly testing performance.
We hope this guide will help you make your WIX website faster. However, if you need any help with the above, please let us know.
FAQs
Q1: How can I check the loading speed of my Wix website?
You can use tools like Google's PageSpeed Insights or Wix's built-in performance metrics to assess your site's loading speed.
Q2: Does using too many images slow down my Wix site?
Yes, especially if they are large or not optimised. Compressing images and using appropriate formats can mitigate this issue.
Q3: Are third-party apps detrimental to my site's speed?
Excessive use of third-party apps can slow down your site. It's best to use only essential apps and rely on Wix's built-in features when possible.
Q5: How does lazy loading improve my site's performance?
Lazy loading delays the loading of media content until it's needed, reducing initial load times and improving overall site performance.
Q6: Is mobile optimisation necessary for site speed?
With many users accessing sites via mobile devices, ensuring your site is optimised for mobile is crucial for speed and user experience.
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