As businesses across the world become increasingly digital, staying on top of the latest SEO trends and strategies is essential for maintaining a successful online presence. In 2023, the digital landscape will be more competitive than ever, and small businesses need to make sure they are adapting to the changing SEO trends in order to remain competitive.
The good news is that there are a few tried and true tactics that small businesses can use to make sure their website is reaching its full potential. From leveraging social media to working on old content, here are seven SEO strategies that small businesses can use to stay ahead of the curve in 2023:
1. Leverage Social Media
Social media platforms like Twitter, Facebook, and Instagram are great tools for engaging with potential customers. By creating and sharing content that appeals to your target audience, you can increase traffic to your website and boost your SEO rankings. Additionally, you can use social media to build relationships with influencers who can help spread the word about your business and products.
2. Make Your Website Crawlable with Schema Markup
Schema markup is a way to help search engines better understand the content of your website. It involves adding HTML tags to certain sections of your website that provide additional information to search engine spiders. This additional information can be used to improve the display of search results, such as providing a preview of an FAQ page or displaying your phone number as an interactive feature.
Google search engines use data from websites to create boxes that show answers to questions and provide additional information related to the search query. These boxes are displayed in the search results and are interactive, allowing users to get more information quickly.
By adding Schema Markup to the address information on your website, Google will be able to display that information when people search for it, eliminating the need for you to recite it to customers every time they call.
3. Familiarize Yourself with Google's Core Web Vitals Report
One of the most important strategies is to familiarize yourself with Google's Core Web Vitals report. This is a report that provides insights into how your website is performing in terms of loading speed, interactivity, and visual stability. This report can help you identify problems and areas for improvement on your website that can help boost your SEO ranking. By making sure your website is fast, interactive, and visually stable, you can improve your SEO ranking and ensure your website is reaching its full potential.
4. Always Keep Mobile in Mind When Designing
It is essential to make sure your website is optimized for mobile devices. With the majority of internet searches taking place on mobile devices, it is essential to make sure your website is mobile-friendly. You can do this by ensuring that your website is designed to be responsive on mobile devices and that all of your content is optimized for mobile users.
5. Establish Yourself as the Authority in Your Field
One of the best ways to establish yourself as an authority is to create quality content. Quality content includes blog posts, articles, infographics, videos, and more that are informative and relevant to your industry. This content should focus on the topics that your target audience is interested in and should be well-written, informative, and engaging.
6. Don't Overlook Those Local Listings
One of the most effective SEO strategies that small businesses can use is leveraging local listings. Investing time and energy into local marketing can help improve your visibility online and ensure that customers are able to find your business quickly and easily. It’s important to make sure that your business’s address, phone number, and website are correct and up to date on all of your local listings. Additionally, make sure to use relevant keywords in your local listing description and titles so that customers can find you more easily.
7. Update Any Stale Content
Oftentimes, old content can be overlooked when creating new content for your website. However, it is essential to pay attention to the content that already exists on your website. By optimizing the content that is already on your website, you can increase search engine visibility and improve the overall user experience
Having the right SEO tactics in 2023 is crucial to small businesses, especially with local marketing. A good SEO strategy can generate more website traffic and leads, which can lead to increased sales and profits for a small business. SEO is an ongoing process, and it is important for small businesses to keep up with the latest trends and strategies. The strategies we shared here can certainly help you thrive online in 2023.
Vision Marketing can help you with local marketing using our proven SEO, website design, and social media marketing strategies. Find out more about our services!