At a glance
- 131 URLs on the old site, for a business that needs about a dozen pages
- 28 services moved into Wix Bookings, across 17 practitioners
- 35 review themes, so visitors find stories like theirs
The brief
What Miller's Way came to us for
Treatment rooms upstairs, a dojo for classes downstairs, and a hand-picked team of practitioners under one roof. Over 150 Google reviews, averaging 4.9. The old website showed almost none of that.
- Acupuncture front and centre. It's the heart of the clinic and the main source of revenue.
- A booking journey that didn't send people round in circles.
- The calm of the real space coming through on screen.
- Less writing. Much less.
- Dojo hire as a proper page, with 2027 dates people could request themselves.
The challenge
The real problem underneath
- 131 URLs The structure had sprawled over years of well-meaning additions. There were even two systems for practitioner profiles, competing for the same names in Google.
- Acupuncture was buried The service that pays the rent wasn't clearly reachable from the main menu.
- Booking was split Classes in MindBody, acupuncture in Wix, outside practitioners as links to other websites. It felt like three different businesses.
- The proof was hidden More than 150 five-star reviews, and no page to show them on.
“Miller's Way didn't have a design problem. It had a structure problem that happened to look like a design problem.”
What we did
Mostly standard Wix, set up properly
Almost everything is a standard Wix app or the Wix CMS. Very little is custom code. That's deliberate: Miller's Way can run the site without ringing us.
- 01 Strategy before pixels Their own marketing strategy handed us the sitemap. Treatments, Classes and Workshops, and Learning each get their own lane, and one Book Treatment button follows you everywhere.
- 02 Careful copy for a health site Short, clear and careful. A “Hormonal health” tab became “Metabolic health”, because the clinic won't claim to balance anyone's hormones. Real practitioners, real reviews and careful claims are the SEO strategy here.
- 03 Wix Bookings, set up the way a clinic runs 28 services and 17 practitioners moved into Wix Bookings. Each founder card carries that person's own appointments and packs, with the price and the booking button right next to them.
- 04 One page to book any treatment Every practitioner gets one row. Founders expand to show their services and prices. Partners who run their own diaries get a button straight to their own system.
- 05 A CMS that does the admin Every practitioner lives in one CMS collection, sorted into tiers. A new therapist joins? Add a row and they appear in the right place with the right booking link.
- 06 Dojo hire with a gatekeeper Request to book in Wix Bookings. Visitors pick a date and send a request, and nothing is confirmed until Miller's Way approves it.
- 07 Reviews that answer the real question Google reviews brought into the CMS and tagged by theme, 35 tags from Back Pain to Studio Hire, so people find stories that match theirs.
Gallery
What the client said
“Matt is pragmatic, detail-oriented, an excellent listener and highly efficient. We hired VISion Marketing to redesign our website, and we had more than a few bespoke requirements. Matt was clear about what was and wasn't possible within the remit of Wix, although he managed to make almost everything possible. We would wholeheartedly recommend Matt's expertise.”
Video testimonial
In their own words
[Client name, role and one line on what they say. Shown only when a video testimonial is available.]
Video testimonial, when available
What happened after launch
Miller's Way now runs 28 bookable services, 17 practitioners, a tagged review library and studio hire on standard Wix apps, managed by their own team. It took us to 200 completed projects on the Wix Marketplace.
