At a glance
- 2x enquiry form submissions, 30 days against the 30 before
- 7 town pages, each written about the actual area
- £80 to £90 their published service price, quoted by Google's AI Overview
The brief
What Miller's Way came to us for
Treatment rooms upstairs, a dojo for classes downstairs, and a hand-picked team of practitioners under one roof. Over 150 Google reviews, averaging 4.9. The old website showed almost none of that.
- Acupuncture front and centre. It's the heart of the clinic and the main source of revenue.
- A booking journey that didn't send people round in circles.
- The calm of the real space coming through on screen.
- Less writing. Much less.
- Dojo hire as a proper page, with 2027 dates people could request themselves.
The challenge
The real problem underneath
- Known locally, invisible online Brilliant at the work, with no time for marketing, and hard to find beyond their own patch.
- One page for every town Most trade sites give Google one generic “areas we cover” page and a phone number, and nothing a searcher can check.
- The answer arrives before the click Google's AI Overviews now answer the question first. If you're not in the sources the AI trusts, you're not in the conversation.
“A gas engineer doesn't get chosen like a product. They get chosen like a neighbour you can trust.”
What we did
Mostly standard Wix, set up properly
Almost everything is a standard Wix app or the Wix CMS. Very little is custom code. That's deliberate: Miller's Way can run the site without ringing us.
- 01 Strategy before pixels Their own marketing strategy handed us the sitemap. Treatments, Classes and Workshops, and Learning each get their own lane, and one Book Treatment button follows you everywhere.
- 02 Careful copy for a health site Short, clear and careful. A “Hormonal health” tab became “Metabolic health”, because the clinic won't claim to balance anyone's hormones. Real practitioners, real reviews and careful claims are the SEO strategy here.
- 03 Wix Bookings, set up the way a clinic runs 28 services and 17 practitioners moved into Wix Bookings. Each founder card carries that person's own appointments and packs, with the price and the booking button right next to them.
- 04 One page to book any treatment Every practitioner gets one row. Founders expand to show their services and prices. Partners who run their own diaries get a button straight to their own system.
- 05 A CMS that does the admin Every practitioner lives in one CMS collection, sorted into tiers. A new therapist joins? Add a row and they appear in the right place with the right booking link.
- 06 Dojo hire with a gatekeeper Request to book in Wix Bookings. Visitors pick a date and send a request, and nothing is confirmed until Miller's Way approves it.
- 07 Reviews that answer the real question Google reviews brought into the CMS and tagged by theme, 35 tags from Back Pain to Studio Hire, so people find stories that match theirs.
Gallery
Video testimonial
In their own words
[Client name, role and one line on what they say. Shown only when a video testimonial is available.]
What happened after launch
Google's AI Overview now features Ignite Gas & Heating for boiler service searches in their area. It cites their website and Checkatrade reviews, and when someone asks about cost it quotes their published price straight from the site.
Comparing 30 days with the 30 before in Wix Analytics, site visits were up around a third and enquiry form submissions doubled. Early days, and we'd rather report honest momentum than dress up a percentage.
