At a glance
- 44 pages built from two templates and two CMS collections
- 34 product pages delivered, against 15 quoted, as the range grew
- 9 fields in the new quote form, so the first call starts with a spec
The brief
What Miller's Way came to us for
Treatment rooms upstairs, a dojo for classes downstairs, and a hand-picked team of practitioners under one roof. Over 150 Google reviews, averaging 4.9. The old website showed almost none of that.
- Acupuncture front and centre. It's the heart of the clinic and the main source of revenue.
- A booking journey that didn't send people round in circles.
- The calm of the real space coming through on screen.
- Less writing. Much less.
- Dojo hire as a proper page, with 2027 dates people could request themselves.
The challenge
The real problem underneath
- The navigation outgrew the buyer A menu built for twelve products was holding forty, in a dropdown longer than the screen.
- The URLs grew the same way Pages duplicated rather than templated, which in Wix Classic in 2019 was more or less how you added a product.
- SEO settings arguing with the business Some of the technical configuration was telling search engines not to rank the pages that needed ranking.
- A form that couldn't qualify anything A buyer specifying a £50,000 pump got the same name, email and message box as someone asking for a brochure.
“That's not a design problem. That's a sales problem wearing a design costume.”
What we did
Mostly standard Wix, set up properly
Almost everything is a standard Wix app or the Wix CMS. Very little is custom code. That's deliberate: Miller's Way can run the site without ringing us.
- 01 Strategy before pixels Their own marketing strategy handed us the sitemap. Treatments, Classes and Workshops, and Learning each get their own lane, and one Book Treatment button follows you everywhere.
- 02 Careful copy for a health site Short, clear and careful. A “Hormonal health” tab became “Metabolic health”, because the clinic won't claim to balance anyone's hormones. Real practitioners, real reviews and careful claims are the SEO strategy here.
- 03 Wix Bookings, set up the way a clinic runs 28 services and 17 practitioners moved into Wix Bookings. Each founder card carries that person's own appointments and packs, with the price and the booking button right next to them.
- 04 One page to book any treatment Every practitioner gets one row. Founders expand to show their services and prices. Partners who run their own diaries get a button straight to their own system.
- 05 A CMS that does the admin Every practitioner lives in one CMS collection, sorted into tiers. A new therapist joins? Add a row and they appear in the right place with the right booking link.
- 06 Dojo hire with a gatekeeper Request to book in Wix Bookings. Visitors pick a date and send a request, and nothing is confirmed until Miller's Way approves it.
- 07 Reviews that answer the real question Google reviews brought into the CMS and tagged by theme, 35 tags from Back Pain to Studio Hire, so people find stories that match theirs.
Gallery
Video testimonial
In their own words
[Client name, role and one line on what they say. Shown only when a video testimonial is available.]
Video testimonial, when available
What happened after launch
The site went from audit in May to live in July.
- 44 database-driven pages from two templates.
- Navigation split by how buyers think: I know my industry, or I know my product.
- A 9-field quote form asking for industry, fluid, flow rate and pressure.
- Clean slugs and unique metadata on every product and industry page.
- A team that adds products without calling us.
