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WIX SEO Settings Update

Discover the New Way To Edit Wix Website Level SEO Settings.


Recently, Wix has significantly updated SEO settings, giving users more control in optimising their Wix websites for search engine visibility. This new feature will undoubtedly benefit businesses and individuals who want to boost the popularity of their websites by customising SEO-related functionalities.


Wix users are now able to quickly and easily customise their page titles, meta descriptions, and URL slugs - all essential components for successful SEO optimisation from one place.

In this article, we'll take a dive into the new Wix Edit by Page feature for SEO. We will walk you through the new Wix SEO settings and explain how they can help you manage and optimise your website's search engine optimisation.


Article Content:


1. Wix and SEO


In the last few years, Wix has made great strides to become competitive with popular website-building platforms like WordPress. As a result of their hard work, they have now developed powerful SEO features that users can quickly and effectively utilise.


Thanks to Wix's comprehensive range of SEO settings, users can maximise their website's visibility and improve its optimisation potential. With the proper knowledge and application of these settings, you can easily take full advantage of Wix's SEO capabilities and get to the top of search engine results without trouble.


2. Wix SEO Editing Made Faster, Simpler and Smarter


Search engine optimisation (SEO) is an integral part of any website's online presence, and Wix has made it easier than ever to get the most out of SEO. The new Wix SEO settings update provides a simple and effective way for website owners to control and adjust their SEO across the entire website. With just one settings page, users can get an overview of existing SEO settings and edit them to best suit their needs.


Thanks to the latest expansion of Wix SEO Settings capabilities, users have more control over their website's SEO optimisation at a page-by-page level. From November 2022, making changes to their SEO settings from one central location without having to jump around from page to page is possible.


This highly anticipated edit-by-page feature has been rolled out for main and product pages, with more pages coming in the future. In the past, these features were only available in the Wix Editor. Since last month, every Wix user can change SEO settings without opening the Editor.


It applies to the following technical SEO factors:


SEO Basics


URL - Establishing a well-crafted URL is essential for human users and search engines. An effective URL provides an easy-to-understand indication of what the destination page will be about, allowing visitors to determine if they are in the right place quickly. A concise and specific URL helps search engines correctly index pages so potential customers can find them more easily.


Title Tag - a crucial element of SEO for any website. They are the clickable text from Google's search results that link to your web page and are essential to drawing traffic to your website. Having a good title tag is crucial as it can increase visibility in search engine rankings, creating more opportunities for potential customers to find your site. However, you may miss out on valuable website traffic if you don't have click-worthy titles.


Meta Description - an effective meta description can be a powerful tool in increasing your organic search click-through rate and driving more potential customers to view your website. A compelling meta description should provide a brief, attention-grabbing summary of what users can expect when they click on the link to your page, giving them the incentive to click through and learn more about what you have to offer.


Social Sharing Optimisation


Customise how your pages look when they are shared on social media platforms. Use the best images, titles, and descriptions specific to each page of your site. This will help you maximise your brand's engagement and increase visibility across these platforms.


Advanced SEO


Structured Data Markup - allows search engines, such as Google, to understand better what a website or web page is about by utilising schemas such as HTML tags and microdata. Structured data also helps websites appear more prominently in search engine results.


Robots Meta Tag - an important tool that can help webmasters protect their content from being indexed by search engines. It adds an extra layer of protection to the already existing robots.txt file, which helps determine how search engine crawlers will interact with a website.


Additional Meta Tags - adding additional meta tags to your site to give search engines extra information about your pages.


3. Accessing Updated SEO Settings


1. Go to Marketing & SEO

2. Choose SEO Tools

3. Click SEO Settings

4. Select Main Pages

5. Go to Edit by Page to see the available options.


4. Customising Wix SEO Basics settings from One Page


Wix automatically adds default SEO settings for your page's title tags, meta descriptions, and URL slugs.


The platform defines that data as follows:

  • Title Tag: Your page name and site name. For example, "Home | Running Shoes for Everyone".

  • Meta Description: Your page's description.

  • URL Slug (ending of the product page URL): The page's name.

With this information in mind, modifying the way the pages of your website appear on search engines like Google and customisation of SEO Basics: URLs, Meta Titles, and Descriptions is highly advisable.


Wix is not an expert in your field. The automatic generation of mentioned above SEO features will never match your creative thinking and expert knowledge of your business.


By understanding and optimising your default Basic Wix SEO settings, you can ensure your site is visible on search engines like Google. This will help improve your website's organic rankings and increase traffic to your site.


Hungry for more Wix SEO improvements?


Keep your eyes open. The company has announced that it will soon release this feature to all page types and other abilities like, for example, bulk sharing.


Read more about Wix SEO:


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