Wix GEO Tools in the AI Visibility Era
- Maciej Konarzewski
- Oct 31
- 10 min read
A Game Changer for Marketing Agencies
When clients come to you for visibility, they’re not just asking to rank higher on search engines anymore. They want to be found wherever people are asking questions. And more often now, those questions are being asked directly to AI assistants like ChatGPT, Claude, Perplexity and Gemini. These generate direct answers, citing only a handful of trusted sources.
If your clients’ websites aren’t among those mentioned, they risk fading from view in this new search reality. That’s why AI visibility has become a crucial part of any modern marketing strategy. Wix is tackling this transformation with its Wix GEO (Generative Engine Optimisation) Tools and the powerful AI Visibility Overview. This feature enables agencies to track how their clients’ content appears in AI-generated responses and, more importantly, to improve it.
You can now measure how AI systems reference, describe and connect to your clients’ brands across leading generative platforms. In this article, we’ll explore how the AI Visibility Overview works and how your agency can use it to strengthen client discoverability, boost credibility and stay ahead in the age of generative AI.
1. What Are Wix GEO Tools?
GEO stands for Generative Engine Optimisation. Simply put, it is SEO that has evolved to work with generative AI engines. Wix positions GEO as “SEO for the AI era.” The idea is that, beyond traditional search engine optimisation, brands need to be “visible” to AI systems that generate answers.
Wix GEO Tools is the umbrella for features aimed at giving site owners control and insight into how large language models perceive their content.
At the heart of Wix GEO Tools lies the AI Visibility Overview, a dashboard built into Wix’s analytics suite.
2. Why AI Visibility Is a Gamechanger for Marketing Agencies.
2.1. Client Discovery.
For marketing agencies, client visibility has always been the core metric of success. Traditionally, that meant ranking high on search engines, driving organic traffic, and maintaining a strong presence across social and paid channels. But as user behaviour changes, so does the meaning of visibility.
More people are now asking questions directly to AI assistants like ChatGPT, Gemini, Claude, and Perplexity instead of typing queries into a search bar. These systems generate answers by pulling from a selection of trusted sources. If a client’s website isn’t cited or referenced in those answers, they risk being left out of a growing share of online discovery.
AI visibility goes beyond SEO. You need to make sure your clients are recognised, trusted, and referenced by AI engines. Wix’s AI Visibility Overview, part of its GEO Tools suite, gives agencies a way to measure and improve how AI systems perceive their clients’ sites. It’s a shift from guessing how AI might interpret content to managing it with real data and measurable results.
2.2. SEO and GEO Strategy.
As an agency, you already understand how to optimise for Google. GEO builds on that expertise. Instead of focusing solely on search engine algorithms, you now optimise for how large language models (LLMs) interpret and cite online content. The AI Visibility Overview provides a live dashboard showing which AI platforms mention your clients’ sites, how they describe them, and how often those mentions lead to clicks or sessions.
For agencies running multiple client accounts, this becomes a strategic goldmine. You can demonstrate exactly where each client stands in AI visibility, track progress, and show measurable improvement over time.
That’s a new layer of marketing insight that most competitors aren’t offering yet.
2.3. Trust and Authority Through AI Mentions.
Authority is still the foundation of digital success, but how it’s established is evolving. When AI tools repeatedly cite a client’s website, it signals that their content is credible and influential enough to help shape AI-generated answers. That’s a form of AI endorsement, and it carries weight in how users perceive expertise and trust.
For agencies, that means a new avenue to strengthen brand authority for clients. By analysing AI mentions and sentiment, you can identify how each client is being described in generated answers. If the tone doesn’t align with the brand’s values or positioning, you have the data to adjust your strategy, rewrite key content, or refine messaging.
2.4. Competitive Insights.
Competition in AI visibility is still in its early stages, and that’s an opportunity for agencies to lead. The AI Visibility Overview allows you to benchmark your clients against others in their industry, revealing who’s being mentioned most frequently and which topics dominate AI responses.
This kind of intelligence can guide content strategy with precision. If you discover that rival brands are consistently cited for certain services or queries, you can identify gaps and position your clients more effectively. It’s an analytical edge that helps you make smarter, data-backed decisions and prove your value with transparent reporting.
For agencies managing multiple websites from various industries, competitor benchmarking becomes a central tool in campaign planning. You can spot sector trends early, replicate what’s working for leading brands, and steer clients toward areas where AI engines are still underserving relevant topics.
2.5. AI Visibility as Part of Your Client ROI.
Clients care most about measurable outcomes. They want to see evidence that their marketing spend is generating exposure, leads, and results. The beauty of Wix’s AI Visibility Overview is that it connects AI mentions directly to website traffic and engagement.
You’ll be able to show exactly how much traffic originates from AI platforms. You’ll also see how often those AI systems are being asked about your client’s industry or products, providing a clear sense of demand. That transforms AI visibility from a buzzword into a business metric. You can now include AI visibility reports alongside SEO dashboards, giving clients a full picture of their discoverability across both human and AI channels.
As AI-driven browsing becomes mainstream, agencies that can track and enhance visibility within these systems will hold a clear advantage. Instead of reacting to change, you’ll be leading it, showing clients how their brand can remain visible in every emerging channel that matters.
2.6. Service Offerings with GEO Optimisation.
Wix’s GEO Tools aren’t just analytical; they open the door for new service offerings. Agencies can develop AI visibility audits, content optimisation packages, or full GEO strategies as premium add-ons to existing SEO or content marketing retainers.
You could, for example:
Offer AI visibility reporting as part of monthly client updates, highlighting changes in citations and sentiment.
Create content refresh plans based on gaps in AI references.
Build GEO optimisation frameworks that blend traditional SEO with AI-friendly content structures and schema markup.
Use LLMs.txt management for eCommerce clients to guide AI systems in indexing and interpreting product information.
By incorporating AI visibility into your agency’s workflow, you position yourself as forward-thinking and technically advanced. The kind of partner that helps clients stay ahead of evolving technology rather than struggling to catch up.
2.7. The Future of Client Visibility.
As the influence of generative AI continues to grow, agencies that focus on AI visibility will redefine how online success is measured. The conversation is moving beyond clicks and rankings toward mentions, authority, and representation inside AI-driven answers.
Wix’s AI Visibility Overview provides an accessible bridge to that new world of insight. It gives agencies the data they need to help clients remain visible, trusted, and competitive in the age of AI-powered discovery.
In essence, this tool equips agencies not only to monitor change but to lead it, helping their clients be part of the answers people receive when they ask the world’s most intelligent systems for advice.
How the Wix AI Visibility Overview Works
AI Platform Selection
When you open the AI Visibility Overview, one of the first steps is to choose the AI platform you want to analyse. Wix currently supports several leading ones, such as ChatGPT, Gemini, and Perplexity. This data allows you to see how your client's website performs in each environment.
For example, you may find that it is cited more frequently in ChatGPT than in Gemini, or that one platform tends to pull product information while another focuses on blog content. Understanding these differences can help you fine-tune your content strategy.
Switching between platforms is seamless within the dashboard. Each view shows visibility metrics such as brand perception, citations, mentions and traffic data that are unique to the chosen AI engine. All the insights reveal which platforms are driving the most engagement and which might need more attention.
The ability to compare platforms side by side is particularly valuable for marketers and business owners looking to measure how their brand appears across multiple AI ecosystems. This multi-platform visibility perspective is quickly becoming a crucial element in monitoring online presence and influence.
Mentions and Citations
At the heart of the AI Visibility Overview lies the visibility score. This is a clear, easy-to-read metric showing how often your site appears in AI-generated answers. This score is calculated as a percentage, based on how many of the test questions produced a response that cited or mentioned your website.
The tool goes further by distinguishing between branded and non-branded questions. Branded queries include your business name directly, such as “Is Vision Marketing a Wix Studio Certified Web Designer?” Non-branded queries are more general, like “Is Wix Good for SEO?” Tracking both gives you a balanced picture of how people and AI discover a brand through direct searches and broader topic-based queries.
Each time a website appears in an AI response, you can also see its position within that response and how many sources the AI used to build its answer. If it appears near the top or is referenced among a small, authoritative list, that’s a good indicator of strong relevance and trustworthiness. If it is cited further down or among many other sources, it may signal room for improvement.
By analysing the visibility score over time, you can identify patterns, evaluate the effects of content updates, and better understand how AI platforms perceive and prioritise information.
Brand Perception
Wix’s AI Visibility Overview gives you a clear picture of how AI systems talk about your clients’ brands. Instead of simply listing a business name, AI models use natural language to describe what that brand does, how it compares with competitors, and what kind of experience it offers.
The dashboard breaks down the tone and sentiment behind these references, helping you understand your client’s reputation within AI-generated answers. You can quickly see if an AI assistant portrays them in a positive, neutral or negative light, and what key messages it associates with their business.
We found it to be more than a monitoring tool. It’s a reputation management asset. If a client’s website is being described using outdated or incomplete information, or if AI systems fail to mention new services or products, you can act early to correct the narrative. Updating and refining content ensures that your client’s brand story stays accurate and aligned with current positioning.
For agencies handling multiple brands, this insight is invaluable. It allows you to compare tone and sentiment across industries, spot inconsistencies in messaging, and advise clients on how to strengthen their brand perception within the growing AI ecosystem.
AI-Driven Traffic & Query Volume
Understanding where client traffic originates is central to demonstrating marketing ROI, and here, Wix’s AI Visibility Overview brings something new to the table. The platform tracks how much website traffic comes from AI-generated answers, that is, users who discover a brand through an AI assistant’s response and click through to learn more.
You’ll also gain visibility into the query volume around each client’s brand and niche. This shows how often people are asking AI systems about the client’s services or products. These insights reveal what audiences are curious about, what pain points they’re trying to solve, and how frequently your clients’ brands appear in those conversations.
By analysing this data, your agency can link AI visibility to tangible performance metrics. You’ll see how AI exposure translates into visitors, leads and conversions, and you can benchmark that performance across clients or campaigns. Over time, this allows you to prioritise the AI platforms driving the most qualified engagement, helping clients allocate budgets more effectively.
For example, if Gemini sends highly engaged traffic while ChatGPT produces greater reach, you can fine-tune content strategies for both to maximise results.
This type of insight positions your agency as a proactive marketing partner.
Questions Customisation
Every client’s business is unique, and their AI visibility testing should be too. One of the most practical features of Wix’s AI Visibility Overview is the ability to customise the question set that determines how AI platforms reference a site. Instead of relying on generic prompts, your agency can create question banks tailored to each client’s market, location or offering.
You might start broad, for example, “best SEO agency in Hampshire”, and then narrow down to niche topics like “evergreen content for e-commerce sites” or “importance of keyword research for SEO.” This flexibility keeps each client’s analysis precise and relevant. You can modify, add or remove questions at any time as their goals evolve or new services are launched.
Once your updates are set, the system reruns the analysis to reflect these changes and reveal how they affect the client’s visibility metrics. Customisation ensures the data you present to clients isn’t one-size-fits-all. Instead, it’s a reflection of their real audience interests and business objectives.
It turns the AI Visibility Overview into an adaptive, ongoing strategy tool that grows with your clients and sharpens your agency’s GEO approach over time. For agencies looking to deliver premium value, this flexibility is key.
Conclusion
AI visibility has become a key factor in how brands are discovered, cited, and perceived across AI-driven search platforms. For marketing agencies, tools such as Wix GEO Tools and the AI Visibility Overview offer a unique opportunity to help clients stand out in this evolving ecosystem.
By tracking AI mentions, narrative, traffic, and query performance, agencies can deliver data-driven insights that enhance client credibility, improve content strategy, and generate measurable ROI. Customising questions to align with client services, interlinking with authoritative content, and monitoring trends over time turns AI visibility from a passive metric into a proactive marketing strategy.
Agencies that leverage these capabilities early position themselves, and their clients, as leaders in AI-driven discoverability. If your agency is ready to elevate client visibility in the AI era, partner with Vision Marketing today. We specialise in integrating AI visibility strategies with SEO services to help your clients dominate both traditional search and AI-powered discovery. Contact us now to see how we can enhance your clients’ presence across AI search.
FAQs
1. Who can use the AI Visibility Overview in Wix?
Users whose Wix Business Manager is set to English currently have access. Wix plans to expand language support later.
2. How is AI visibility different from traditional SEO?
Traditional SEO targets rankings in search engine result pages, relying on keywords, backlinks, technical SEO and on-page content. AI visibility targets how your content is referenced inside AI responses, how often your brand is cited, how it’s framed, and whether it leads users to your site.
3. Can I influence AI visibility directly?
You can refine the set of test questions, improve your content structure, use semantics, promote your content for external links, and (for eCommerce users) use LLMs.txt to signal how AI models should consider your content.
4. Can Wix GEO Tools improve content strategy for AI visibility?
By analysing which queries and topics drive AI mentions, Wix GEO Tools help agencies optimise content, fill gaps, and create targeted pages that increase both AI and human discoverability.
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