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How Wix Store Product Reviews Can Transform Your Online Business

Learn the secrets to turning ratings into revenue.

Have you ever wondered why everyone talks about product reviews for online shops? It's because they're super important, but maybe you needed to know why. This post is here to clarify things.

We'll explain why product reviews are valuable for your online store and how incorporating them into your Wix eCommerce store can help you to sell more stuff. So, let's dive in and find out why product reviews matter so much for your online business.

Person holding a smartphone and giving a five-star rating.

How Wix Store Product Reviews Can Transform Your eCommerce Store.

Blog Overview:

1. What are Wix Store Product Reviews?

Product reviews are when customers share their thoughts about a product they bought. It's like telling a business what you liked or didn't like about what you purchased. You often see these reviews on online shopping websites, where people can talk about how great something is or if they had any problems with it. It's a way for customers to share their experiences, good or bad, to help others decide if they want to buy the same thing.

2. The Value of Wix Store Product Reviews.

Over the past few years, consumers have recognised the significance of researching products, businesses, or services before making a financial commitment. In 2021, it was reported that approximately 70 per cent of individuals shopping online would typically consult between one and six customer reviews before deciding on a purchase.

Conversely, fewer than 10 per cent of consumers did not regularly check customer reviews before purchasing an item. Given the vast array of choices confronting consumers, many rely on product reviews to guide their buying decisions. Product reviews on platforms such as Wix are a vital source of credibility, providing authentic user feedback. Let's explore these benefits individually.

Bar chart comparing the percentage shares of book reading frequency between the years 2019 and 2021, with categories ranging from 'zero' to 'more than 10' books read.
source: Statista

  • Boost Confidence Positive product reviews act like virtual recommendations from satisfied customers. When potential buyers see reviews, they feel more confident in making a purchase. This boost in confidence often translates directly into increased sales for your online store. By leveraging the power of product reviews to showcase the value and quality of your offerings, you can significantly impact your bottom line and drive revenue growth.

  • Build Trust and loyalty Trust is the cornerstone of any successful online business. By featuring authentic product reviews from happy customers, you're demonstrating transparency and reliability. This fosters trust in your brand, encouraging repeat purchases and long-term loyalty. When shoppers can trust the quality of your products based on the experiences of others, they're more likely to return to your store time and time again.

  • Give Customers Insights Product reviews provide valuable insights into your products, helping potential customers make informed purchasing decisions. By offering a platform for customers to share their experiences, you're empowering shoppers with firsthand knowledge about your products. This transparency builds credibility and helps customers find the goods that best suit their needs, ultimately enhancing their shopping experience.

  • Improve Customer Service and Product Quality Negative reviews, while initially daunting, provide invaluable feedback for improving your products and customer service. By listening to customer concerns and addressing any issues raised in reviews, you demonstrate a commitment to quality and customer satisfaction. This proactive approach enhances the quality of your products. It builds trust with your audience, showing that you value their feedback and are dedicated to continuously improving their shopping experience.

  • Great Social Proof Positive product reviews serve as powerful social proof, validating the quality and desirability of your offerings. When potential customers see others raving about your products, they're more inclined to trust your brand and make a purchase themselves. By utilising the influence of social proof, you can effectively leverage the collective experiences of satisfied customers to attract new buyers and reinforce your brand's reputation.

  • Improve Search Engine Ranking Search engines like Google consider customer reviews when determining the relevance and credibility of your online store. Websites with a high volume of positive reviews often rank higher in search results, increasing visibility and driving organic traffic. Google also notices businesses that actively respond to reviews, considering it an indicator of proactive and client-oriented businesses. By actively encouraging and showcasing Wix store and any other platform product reviews, you can improve your search engine ranking, making it easier for potential customers to discover your store and products online.

  • Great Marketing Tool Product reviews are powerful marketing tools, helping to amplify your brand's reach and attract new customers. Positive reviews act as testimonials, showcasing the satisfaction of real customers and influencing purchasing decisions. By leveraging these reviews in your marketing efforts, such as featuring them in advertisements or sharing them on social media, you can effectively harness the enthusiasm of satisfied customers to promote your products and drive sales.

3. How to Add Wix Store Product Reviews.

Step 1

Adding Wix Reviews

Begin with adding the Wix Reviews Plugin.

  1. Go to your store's Product Page in your Editor.

  2. Click on "Product Page" in Wix Editor.

  3. Click the Plugins icon.

  4. Finally, click on "Wix Reviews" to add the plugin.

Step 2

Customising the Settings

After adding Wix Reviews in the Editor, head to the dashboard to customise the functionality.

  1. Go to "Reviews" in your site's dashboard.

  2. Click on "Settings" at the top right.

  3. From the list, choose your desired course of action:

  • Customise the review form customers fill out

  • Customise moderation settings

  • Manage email notifications

  • Select a "Reply as" name

  • Customise voting on reviews

Step 3

Customising the Display and Design.

  1. Go back to the Product Page in the Editor.

  2. Click on the Wix Reviews plugin.

  3. Then, click on "Settings."

  4. Go to the "Display" tab and customise the display:

  • Choose what to display by selecting or deselecting which checkboxes to show or hide header elements.

  • Show filters. Enable the toggle to allow customers to sort reviews based on the number of stars.

  • Display order arrangement. Activate the sorting to permit clients to organise reviews. Once activated, choose a preferred initial sorting method.

  • Publish date. Use the switch to display or conceal the date a review was posted.

  • Reviews per page. Adjust the number of reviews shown on each page.

  1. Click on the "Design" tab.

  2. Customise the Header design using the available options.

  3. Customise the Review List design using the available options.

  4. Customise the Review Area design using the available options.

Step 4 (Optional)

Adding the Wix Reviews Ratings Summary App

The Wix Reviews Ratings Summary application serves as a supplement to the existing Wix Reviews application.

4. How Wix Store Product Reviews Can Transform Your eCommerce Store. Summary.

In conclusion, the impact of Wix Store product reviews on your online business cannot be overstated. From building trust and credibility to influencing purchasing decisions, reviews serve as a powerful tool for driving sales and fostering customer loyalty.

By actively encouraging feedback, responding with care, and strategically showcasing reviews, you can harness the full potential of Wix Store product reviews to propel your online business to new heights. Additionally, adding Wix Store product reviews to your Wix website is easy. By following the steps above, you can start embracing the power of social proof and watch as ratings translate into revenue in fron of your eyes.

Maximise Your Wix Store with Expert Product Review Integration by Vision Marketing

If you're considering adding Wix Store product reviews to your online store but feel that the setup process and functionality customisation seem overwhelming, contact us here at Vision Marketing, your dedicated Wix experts. Tap into our knowledge and expertise to ensure a seamless integration of product reviews into your website. Unlock the full potential of product reviews, boost sales, enhance customer trust, and elevate your online business to new heights.


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