Go Global with Wix Multilingual Website
- Maciej Konarzewski
- Oct 17
- 7 min read
Reach Customers Worldwide and Grow Your Business
Reaching people worldwide has never been easier. Your audience doesn't have to be limited by borders. Visitors in different countries, speaking different languages, can access your website at any time.
With Wix Multilingual, you can effortlessly translate your website into over 180 languages, allowing visitors to engage with your content in their preferred language. This feature is particularly beneficial for businesses aiming to connect with a global audience without the complexities of manual coding or third-party integrations.
With Wix, you can manage all your languages in one place. Switch between languages, translate content, and even tailor your website for different regions. The best part? It’s all designed to be user-friendly, so you can focus on your business rather than technical challenges.
Whether you are a small business owner, an entrepreneur, or a content creator, a multilingual site can open doors to new markets and increase your credibility worldwide.
Let’s break it down step by step so you can see exactly how it works, what to keep in mind, and how to get the most out of it.
Jump to Key Sections:
How Does Wix Multilingual Work?
Once your website is built in its main language, adding Wix Multilingual is simple. During setup, you’ll choose between automatic translations (powered by Wix’s built-in tool) or manual translations, which give you full editorial control.
The Translation Manager becomes your command centre. From there, you can translate text, menus, buttons, apps, and even CMS collections; see which parts of your site still need translating; manage content language by language, all in one place.
Visitors will see a language switcher added to your site, letting them instantly pick their preferred language. You can decide whether that menu shows flags, names, or abbreviations, and even animate it to stand out. Behind the scenes, Wix also looks after your SEO. Each language version of your site gets its own custom meta titles, descriptions, and URLs.
You can choose between subdomains, subdirectories, or language parameters to structure your multilingual site for search engines. It's also worth mentioning, that Wix allows users to submit per-language sitemaps to Google Search Console when using the Wix Multilingual feature with multilingual subdomains.
What Should You Know Before Creating a Multilingual Website?
Creating a multilingual website is one of the smartest ways to grow your reach and connect with people from different backgrounds. But it’s not as simple as just adding extra languages. You need to make sure your site feels professional, accurate, and welcoming to every visitor. Here are some key points to keep in mind:
Who are you trying to reach?
Take time to research the regions you want to target, the languages they speak, and any cultural preferences they may have. This ensures your content feels relevant and engaging.
Which languages make sense to start with?
Start with the languages that best match your business goals and have the biggest impact on your target markets.
How will you translate content?
Automatic translation is quick and convenient, but for important pages (i.e. homepage or checkout flow) using native speakers or professional translators keeps your brand voice consistent and credible.
How do culture and design play a role?
Colours, images, and even product names can carry different meanings in different regions. What works in one country might not resonate in another. Localising your design is just as important as translating text.
Are you meeting local rules?
From privacy laws (like GDPR) to accessibility requirements, each country has its own standards. Make sure your site stays compliant everywhere you operate.
How Do You Add Wix Multilingual to Your Website?
The way you set it up depends on the editor you’re using.
In the Standard Wix Editor:
Open your site in the Wix Editor.
Click Add Apps from the menu on the left.
Search for Wix Multilingual.
Select it, then click Add to Site.
In Wix Studio:
Open your site in Wix Studio.
Click Add Elements from the menu on the left.
Choose Multilingual.
Click Add to Site.
Once added, you’ll go through the setup wizard. You’ll pick your main language, add secondary languages, and choose whether they’re visible right away or hidden until translations are complete. You’ll also decide on your translation method (automatic, manual, or a mix of both).
When you publish, Wix automatically adds a language switcher so visitors can start browsing your site in their preferred language.
How Does Wix Multilingual Work with Wix Stores?
For businesses running e-commerce sites, Wix Multilingual integrates smoothly with Wix Stores to make shopping truly global. Here’s what that means for you:
Translated Product Pages
Each product description, title, and button (like “Add to Cart”) can be translated into your customers’ languages. This helps build trust and improve conversion rates.
Localised Checkout Experience
Key parts of the checkout process, from forms to error messages, can be shown in your customer’s chosen language.
Region-Specific Shipping Options
You can customise delivery methods and shipping information based on location, ensuring customers always see relevant details.
Currencies and Pricing
While Wix Multilingual itself doesn’t automatically convert currencies, you can pair it with Wix’s multi-currency tools. That way, international buyers see prices in their local currency while browsing in their own language.
A shopper is much more likely to complete a purchase if they can clearly understand the product, trust the checkout flow, and see pricing in familiar terms.
How Can You Keep a Multilingual Website Running Smoothly?
Even with Wix making the process simpler, going global still brings a few challenges you’ll want to plan for. Expanding your website into multiple languages is about managing scale, staying consistent, and respecting cultural differences.
Start small, then expand.
Imagine an online fashion retailer with hundreds of product pages. Translating everything at once can feel impossible. The smart approach is to prioritise the most important pages first, such as the homepage, best-selling products, and checkout flow. Over time, you can expand translations to categories and blog posts. Wix’s Translation Manager helps by organising your content and letting you translate in stages, so you can focus on what drives the most sales.
Stay on top of updates.
Say you run a travel blog and you publish a new article in English about “The Top 10 Beaches in Greece.” Without proper tools, you’d have to remember to update every language version manually. With Wix, the system automatically flags that this new content exists in your main language but hasn’t yet been translated. That way, you’ll never miss an update, and visitors in Spain, France, or Japan will always see the latest posts in their own language.
Think local, not just global.
Direct translation doesn’t always work. For example, if you run an online food store, a product like “crisps” in the UK is called “chips” in the US, while in other countries you might need to adapt product names to avoid confusion. Colours, images, and tone also matter (i.e. red may be a lucky colour in China, but in South Africa it can symbolise mourning).
Wix Multilingual allows you to customise visuals, menus, and product displays for each language, so you can swap out an image or tweak a phrase to resonate better with local audiences. An e-commerce store selling skincare, for instance, might highlight SPF products in sunny regions and focus on hydrating creams in colder climates.
Are You Ready to Go Global? Final Thoughts.
Creating a multilingual website with Wix it’s a smart business strategy for anyone looking to grow globally. Wix Multilingual takes what used to be a complex process and makes it simple. You can manage translations with ease, provide a smooth browsing experience for visitors in any language, and even improve your SEO across international markets.
By investing in Wix Multilingual, you’re doing much more than adding languages. You’re opening your brand to entirely new markets, building trust with audiences in their native language, and showing that you truly value global connections. The result is a website that not only looks professional but also speaks directly to people wherever they are in the world.
Depending on your business goals (boost sales, attract more readers, or strengthen your online reputation), a multilingual website is one of the most effective ways to break through borders and build meaningful, lasting relationships.
Get Expert Assistance for Professional Multilingual Websites
If you’d like expert help getting it right from the start, get in touch with us here at Vision Marketing. As certified Wix Partners, we specialise in creating professional multilingual websites that help businesses expand globally and make a real impact online.
FAQs
Q1: Can I translate my website automatically?
Yes, Wix Multilingual offers automatic translation for your website, with the option to review and edit translations before publishing.
Q2: How do I manage translations in Wix?
The Translation Manager in your site's dashboard provides a centralised location to manage all translations, including text, buttons, links, and CMS content.
Q3: Can I customise my site's content per language?
Wix Multilingual allows you to reorder or hide menu items, replace images, and optimise SEO settings for each language version.
Q4: Does Wix Multilingual support SEO?
Yes, Wix Multilingual offers SEO features such as language-specific URLs, SEO settings for each language version, and optimisation for CMS collections, helping improve your site's visibility in search engines.
Q5: Can I translate only specific parts of my website?
Wix Multilingual lets you choose which pages or elements to translate, so you can prioritise key content first or focus only on areas that matter most to your audience.
Q6: Is Wix Multilingual only available in Wix Studio?
Wix Multilingual is available in the standard editor, not limited to Wix Studio.
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