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Our Ultimate Guide to Building a Personal Brand Website with Wix

In today's competitive world, having a strong personal brand is essential for standing out and achieving success. A well-crafted personal brand helps you build credibility, establish trust, and showcase your unique value. Whether you are a freelancer, entrepreneur, or job seeker, creating a personal brand can open doors to new opportunities and help you reach your goals.

Wix, a popular website builder, offers various tools and features to help you build a powerful personal brand. This guide will walk you through the steps to create an impressive online presence with Wix.

1. Define Your Personal Brand

Before you build your personal brand, it's essential to determine what you want to be known for and what sets you apart. Think about your skills, passions, and values. Consider what makes you unique and how you can bring value to others.

To define your personal brand, follow these steps:

  • Identify your target audience: Determine who you want to reach and who would benefit from your offerings.

  • Determine your niche: Find an area where you can excel and become an expert.

  • Identify and codify your unique selling proposition (USP): Your USP differentiates you from others and makes you stand out.

2. Choose a Wix Template

Personal Brand Website Templates - WIX
Personal Brand Website Templates

Wix offers an extensive library of templates designed specifically for personal branding.

These templates cater to various niches and styles, ensuring you'll find one that aligns with your brand's aesthetics and functionality.

When browsing through the selection, consider the following factors:

  • Purpose: Are you creating a portfolio, a blog, or a resume website? Choose a template that serves your primary goal.

  • Visual Appeal: Select a template that resonates with your brand's visual identity and style.

  • Customisation Options: Make sure the template allows you to customise elements like fonts, colours, and layout to match your brand guidelines.

3. Customise Your Wix Template

Once you have chosen a template, it's time to make it your own. Wix website builder's intuitive drag-and-drop editor allows you to customise your website easily. Here are some ways to personalise your template:

  • Add Your Logo: Your logo is essential to your brand identity. If you don't have one, Wix offers a logo maker tool to help you create a professional logo.

  • Use Brand Colours and Fonts: Consistency is key in building a strong personal brand. Use your brand's colours and fonts throughout your website for a cohesive look.

  • Add High-quality Images: Use professional photos of yourself and relevant images that showcase your work or projects. Wix offers a library of free stock images, or you can upload your own.

  • Write Compelling Copy: Your website copy should communicate your brand message and value proposition. Use clear and concise language to engage your visitors.

4. Create Your Personal Brand Website Pages

To effectively showcase your personal brand, your website should include the following pages:

  • Home: This page should grab your visitors' attention and give them an overview of who you are and what you offer. Include a strong headline, a brief introduction, and a call-to-action (CTA) that prompts visitors to explore further.

  • About: This page is your opportunity to tell your story and share your journey. Highlight your experience, skills, and accomplishments that make you an expert in your niche.

  • Portfolio or Work: Showcase your best work, projects, or achievements to demonstrate your expertise and skills. Use high-quality images, videos, or case studies to highlight your accomplishments.

  • Blog: A blog is an effective way to share your knowledge, insights, and opinions on topics related to your niche. Regularly publishing valuable content can help you establish yourself as an authority in your field.

  • Contact: Make it easy for your visitors to contact you by providing your email address, phone number, and social media links. You can also add a contact form for convenience.

5. Optimise Your Website for SEO

A website is not enough; you must ensure people can find it. Search engine optimisation (SEO) is imperative for boosting your website's visibility on search engines like Google. Wix website builder offers built-in SEO tools to help you optimise your website. Here are some SEO best practices to follow:

  • Use Relevant Keywords: Identify keywords related to your niche and incorporate them into your website copy, headings, and meta tags.

  • Create Quality Content: Regularly publish valuable and engaging content on your blog to improve your website's search engine ranking.

  • Optimise Your Images: Use descriptive file names, alt tags, and captions for your images to make them more visible to search engines.

  • Use Internal and External Links: Linking to other relevant content on your website and external resources can improve your website's

  • Optimise Your Website's Structure: Ensure that your website is easy to navigate, has a clear page hierarchy, and uses HTML and CSS to enhance its appearance.

  • Improve Website Speed: A fast-loading website is more likely to be favoured by search engines, so optimise your images, reduce redirects, and minimise the use of JavaScript and other elements that can slow down your site.

  • Use Social Media to Promote Your Content: Share your blog posts and other content on social media platforms to find and engage a larger audience and generate more traffic to your website.

  • Utilise Google My Business: Create and maintain a Google My Business listing to improve your local search visibility and provide potential customers with essential information about your business.

  • Conduct Keyword Research: Analyse your competitors and use tools like Google Keyword Planner to identify and use high-value keywords and phrases relevant to your niche.

  • Optimise Your Meta Tags: Craft compelling and keyword-rich meta titles, descriptions, and keywords to improve your website's visibility in search engine results.

  • Submit Your Website to Search Engines: Ensure that search engines know your site by submitting your sitemap to Google Search Console and Bing Webmaster Tools.

  • Monitor Your Progress: Regularly track your website's search engine ranking and traffic data using tools like Google Analytics and Search Console to find areas for improvement and make necessary adjustments.

  • Stay up-to-date with SEO Best Practices: Continuously educate yourself on the latest SEO strategies, algorithm updates, and industry trends to maintain your website's search engine visibility and stay ahead of the competition.

Want to learn more about SEO optimisation?

Download our free SEO workbook here.



In today's digital age, having a strong personal brand is essential for success. With Wix website builder, you can easily create a professional and visually appealing website that showcases your skills, experience, and personality.

By implementing SEO best practices and monitoring your progress, you can boost your search engine ranking and attract more visitors to your site. Whether you're a freelancer, entrepreneur, or creative professional, Wix is the perfect platform to build and enhance your personal brand. Start building your online presence today and take your career to the next level.

Ready to elevate your personal brand? Create a stunning website with Vision Marketing, a Wix website builder and watch your online presence soar. Contact us today to get started.

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