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Designing with Conversions in mind - Ignite Gas & Heating

This documentation provides an overview of the redesign and logic behind the Ignite Gas and Heating website. Introduction Ignite Gas and...

Maciej Konarzewski
Maciej Konarzewski · Founder
Published 8 Sep 2026 · 1 min read
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Designing with Conversions in mind - Ignite Gas & Heating

This documentation provides an overview of the redesign and logic behind the Ignite Gas and Heating website.

Introduction

Ignite Gas and Heating is a local gas engineering company based in Farnham and Fleet, Hampshire, UK. The website redesign was initiated to improve the professional look and feel, enhance conversions, and cater to the client's needs.

Home Page

  • The home page was redesigned to provide essential information and facilitate quick contact with the gas engineers.

  • Key elements include a call to action for getting a quote, a local area image for credibility, service areas, click-to-call telephone number, and social media links.

  • An introduction section highlights the company's background and key figures, along with Google reviews for credibility.

Services Pages

  • Individual landing pages were created for services like central heating, power flushing, and smart controls.

  • These pages include detailed information about services, a request callback feature, testimonials, related services, and service areas coverage.

  • Pricing information is provided towards the end of the page, with a call to action for contacting the client.

Additional Features

  • The website was developed using Wix Studio for enhanced functionality and responsiveness across devices.

  • A separate Google Reviews page was created for viewing all reviews at once.

  • Footer includes navigation menu, service offerings, contact options, and privacy policies.

Conclusion

The redesign focused on improving the website's design, layout, conversions, optimization, and SEO. The result is a user-friendly and visually appealing website that effectively showcases Ignite Gas and Heating's services.

Thank you for watching this overview of the Ignite Gas and Heating website redesign.

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    Written by Maciej Konarzewski Founder, Vision Marketing · Wix Partner since 2016 · Wix Content Leader

    Maciej (Matt) Konarzewski founded Vision Marketing in 2016 and runs design, strategy and delivery. He's a certified Wix Studio Expert Developer and Expert Web Designer, works in English and Polish, and is a Wix Content Leader.

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