Marketing

Konkretnie o Wix, SEO i wyszukiwaniu AI

Aktualne strategie marketingu online: media społecznościowe, treści, reklamy płatne i inne sposoby na rozwój marki.

• Case studies5 min Your website is losing you clients — and what your analytics won't tell you Your website might be losing potential clients every day — and none of them will tell you. Here's what causes a silent trust failure and what you can check in the next ten minutes. Maciej Konarzewski30 Apr 2026
• Case studies4 min How Focusing on Location Will Cost Your Trade Business Work Open Google and search for any trade service in any town in the UK. You’ll see the same thing every time. “Electrician in [town].” “Plumber in [city].” “Roofer covering [county] and surrounding areas.” Every business on that page has been optimised for location. Every business has ticked the same boxes. Every business looks, at first glance, like every other business. And when everything looks the same, potential customers make decisions on price. That’s a race you don’t want to be in. Why... Maciej Konarzewski20 Apr 2026
• Case studies5 min Your SEO Is Ranking. Your Website Isn't Converting. Here's Why. SEO ranking but not converting Maciej Konarzewski13 Apr 2026
• Case studies5 min The Balancing Act: Writing Content That Ranks AND Converts You've probably heard the advice: "Write for humans, not robots." It sounds right. And it's partly right. Content stuffed with keywords that reads like a machine wrote it isn't going to convert anyone. But here's the part that advice leaves out. If you only write for humans and completely ignore search engines, nobody will ever find your content in the first place. You'll have a beautifully written blog post that sits at the bottom of page 5, gathering digital dust. The real skill — the one... Maciej Konarzewski23 Mar 2026
• Case studies7 min Website Optimisation After the Website Goes Live Why Launch Day Is Only the Starting Point There’s a myth that once a website goes live, the hard work is done. The champagne comes out, the project is ticked off, and everyone moves on. In reality, that moment is only the starting line. A website that launches and then stands still quickly becomes outdated, underperforming and frustrating to manage. Over time, it becomes something you work around instead of with. This is why website optimisation , instead of being treated as a technical... Maciej Konarzewski20 Feb 2026
• Case studies6 min Target Audience in Web Design The Strategy Gap That’s Quietly Killing Conversions There’s a particular kind of frustration that comes from visiting a website that feels disconnected. We’ve all been there, you click a link expecting a solution, but instead, you feel like you are in the wrong place. The colours and layout look fine. The site loads quickly, but something feels off. You don’t feel understood, guided, or compelled to take action. From our experience, this happens more often than most marketing managers like to... Maciej Konarzewski12 Feb 2026
• Case studies6 min The Power of Website Marketing Strategy in a Competitive Market Why Your Website Alone Won’t Grow Your Business Have you ever felt like your website was built in isolation? It launched, looked impressive, ticked all the brand boxes… and then the momentum disappeared. No steady stream of leads. No measurable impact on revenue. No clear connection to your wider marketing activity. If so, do not worry, this is very common. And it usually originates from one core misunderstanding: a website isn’t the strategy. It might surprise you, but a website can be... Maciej Konarzewski2 Feb 2026
• Case studies7 min Brand Voice Essentials for Marketing Managers How to Maintain Authentic, Trust-Building Messaging Authenticity has become one of the most valuable currencies a business can earn. People connect with brands that feel real and honest, with a unique personality that shines through every interaction, every piece of content, and every customer touchpoint. Getting your brand voice right is at the heart of effective brand management. It can be the difference between a brand people remember and one that fades into the background. Maintaining... Maciej Konarzewski8 Dec 2025
• Case studies8 min How to Improve LLM Visibility Become the AI's Favourite Expert As we all remember well, when it comes to online presence, the goal for decades was simple: rank highly on a search engine results page (SERP). However, the reality has changed, and a new, more powerful goal has emerged. Nowadays, online visibility means being present in the answers AI produces. If you want to be the authoritative source that Large Language Models (LLMs - the brains behind tools like ChatGPT and Google's AI Overview) cite, mention, and... Maciej Konarzewski2 Dec 2025