Coronavirus Crisis Small Business Survival Tips from VISion Marketing.
Coronavirus outbreak is causing chaos, but these challenging times can create opportunities to make small changes that can help. Make the most of it where possible.
Now is the time to adapt your business to the current Coronavirus Crisis.
We are here for you, more than ever. It is our civic duty to be a part of the solution during these challenging times. We understand that it is vital for small businesses to find a way to manage the situation related to the coronavirus. We are proud to introduce our series of ‘Coronavirus Crisis Small Business Survival Tips’ blog posts. We will be sharing important and useful information on how to optimise your small business, while you are facing unprecedented challenges from the coronavirus outbreak. We will be offering practical advice and insightful tips based on years of wide marketing experience we have gained.
Focus on e-commerce When the UK Government forced non-essential stores to close their doors to halt rapid Coronavirus spread, even the most sceptical consumers have started focusing on online shopping and delivery. GlobalData predicts that many retailers will move their business further online as a result of the Coronavirus outbreak. In this unique situation is vital to encourage customers to browse online stores and make purchases from the comfort of their homes.
Prepare Gift Cards Start selling gift cards and vouchers. It is a good opportunity for your business to survive during the Coronavirus Pandemic. These will serve as nice gestures for friends or family members who are having a hard time self-isolating or social distancing. Gift cards and vouchers will help people to stay connected to those they love, but cannot physically be with.
Deliver locally Try to get the message out to people to keep supporting your little business and deliver to doors if possible. Not everyone can come and collect. To ensure those who are self-isolating can still enjoy wholesome meals and other products you sell (i.e. Pet Supplies). Make sure you clearly explain that you follow the distancing guidelines. You can leave the card reader on the doorstep along with the goods, knock at the door and step away.
Check the resources Facebook is offering
Facebook has introduced offering $100M in cash grants and ad credits to help during the Coronavirus Crisis. To check your eligibility click here.
Take full advantage of the financial support offered by the Government
There are several potential avenues for businesses to access employment and financial support. Please click here to find out more.
Use Social Media to keep your relationships with your existing customers.
Keep in touch with your customers and do not risk losing them. They may be self-quarantined and avoiding public places, but trust us, they do follow you on social media and want to know what your business is doing to continue to serve the community during the coronavirus outbreak.
Remember! It isn’t only your business navigating a very, very uncertain future right now. The coronavirus outbreak is forcing all of us to make huge changes in our lives. Hopefully, this article was helpful and you found our Coronavirus Crisis Small Business Survival Tips useful.
To let us know what your business is doing to continue to serve the community during the coronavirus outbreak, get in touch with us on Facebook. Make sure you follow us on Facebook, so you do not miss anything.
In the next article, as a part of series of ‘Coronavirus Crisis Small Business Survival Tips’ blog posts, we will put together a few smart strategies on how to to keep your audience engaged and in the loop during the coronavirus outbreak.